Part 4: Sales, Service, and Lightning Case Study featuring Merck - Salesforce World Tour Chicago

Part 4: Sales, Service, and Lightning Case Study featuring Merck - Salesforce World Tour Chicago

Part 4: Sales, Service, and Lightning Case Study featuring Merck - Salesforce World Tour Chicago

Jamie Domenici, VP Product Marketing, Salesforce presents a vision for how pharmaceutical company Merck might use Sales Cloud, Service Cloud and Salesforce1 Platform with Lightning to deliver superior customer service to their patients. Domenici also announces Sales Cloud Engage, powered by Pardot. Sales Cloud Engage incorporates the power of Pardot's B2B marketing automation platform into Sales Cloud. Recorded live during Salesforce World Tour Chicago on April 23, 2015.

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The Key to Increasing Customer Loyalty

When it comes to retaining customer loyalty, a number of factors must be considered. In fact, an Accenture Seamless Retail Study found that almost half of surveyed consumers believe retailers need to improve integrating the store, online and mobile shopping experience. The study further found that when it comes to encouraging customer loyalty, understanding and determining what exactly prompts a...
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