Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Marc Benioff, Chairman and CEO Salesforce, announces Salesforce for HR, a new solution to transform employee engagement. Next, Kris Muller, VP Marketing, Salesforce, presents a vision of how Coca-Cola uses Salesforce Marketing Cloud, Salesforce Community Cloud, and Apps built on Salesforce1 Platform to build 1:1 customer journeys and reimagine customer, partner and employee engagement. Recorded live during Salesforce World Tour Chicago on April 23, 2015.

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CEOs Who Engage in Social Service, Sharing are Considered Better Leaders

William Shakespeare famously wrote, “Uneasy lies the head that wears a crown.” That guy might have been onto something. For many CEOs, the business of overseeing an entire company – making personnel and staffing decisions as well as making sure that general daily tasks are completed – leads to the question of whether or not a CEO is a “relatable...
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