Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Part 5: Marketing, Community and Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago

Marc Benioff, Chairman and CEO Salesforce, announces Salesforce for HR, a new solution to transform employee engagement. Next, Kris Muller, VP Marketing, Salesforce, presents a vision of how Coca-Cola uses Salesforce Marketing Cloud, Salesforce Community Cloud, and Apps built on Salesforce1 Platform to build 1:1 customer journeys and reimagine customer, partner and employee engagement. Recorded live during Salesforce World Tour Chicago on April 23, 2015.

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Winning Over Customers with Proactive Customer Service

Traditionally, customer service has often been viewed as a reactive means of handling customer concerns. While contact centers play a pivotal role in managing this critical aspect of business, taking the extra step toward pleasing customers before an issue arises-or just for the sake of pleasing them-can be key to winning them over. Here are five ways to deliver excellent...
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