Pre-Show Interview 5 - Salesforce World Tour New York - Design Within Reach

Pre-Show Interview 5 - Salesforce World Tour New York - Design Within Reach

Pre-Show Interview 5 - Salesforce World Tour New York - Design Within Reach

Peter Coffee talks with John Edelman, CEO, Design Within Reach, and John McPhee, President, Design Within Reach, before the Salesforce World Tour New York keynote.

By Vocalcom

5 Key Benefits of Customer Journey Mapping

Taking the perspective of the customer is essential to understanding his experience with a brand. For this reason, many companies are using customer journey mapping to study the user experience and learn where improvements can be made. Through an analysis of quantitative data and anecdotes from both customers and employees, brands may develop comprehensive maps that reflect the customer’s motivations...
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