Rebirth Through Digitalization

Rebirth Through Digitalization

Rebirth Through Digitalization

Digitalization is the complete transformation of a business using new technologies that help to generate revenue and value. Join us as HCL explains its Digital Systems Integration (DSI) approach, which helps the modern corporation navigate its transformation from legacy-driven and slow to digitalized and agile, with particular emphasis on the implications for the Salesforce environment.

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Top Tips for Shifting Your Customer Demographic

While all customers are becoming increasingly multi-channel today, taking a targeted multi-channel approach can also help brands expand their business to engage new demographics.  Consider Hennessy, an upscale cognac from French company LVMH (Louis Vuitton, Moët Hennessy). The brand wanted to reach a younger audience, and so it created a multi-channel campaign that included a micro-site featuring rap artist Nasir...
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