Sales and Service — Salesforce World Tour NYC — June 18, 2015

Sales and Service — Salesforce World Tour NYC — June 18, 2015

Sales and Service — Salesforce World Tour NYC — June 18, 2015

Melissa Boyle, Senior Director Industry Solutions, Salesforce, presents a vision for how Merck might use Sales Cloud and Service Cloud to create 1:1 relationships with its consumers. Later, Keith Block, Vice Chairman and President, Salesforce, interviews Mark Dawson, Head of Marketing & Sales Systems, Merck about the company's vision for using Salesforce products and platform to extend their healthcare capabilities for interactions with doctors and patients.

By Vocalcom

Multichannel or Omnichannel: How Do You Best Serve Your Customers?

Delivering effective customer service means tailoring to the needs of the customer. In this day and age, companies are poised to reach more customers than ever before with the use of multichannel strategies, which allow consumers to make transactions through the channel of their choice such as chat, SMS, or social media, to name a few. Consumers continue to show...
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