Situation 1

Situation 1

Situation 1

Situation 1: Joe Bloggs walks into your customer's store. He browses through all of the top end products, then whips out his mobile and buys and similar product at a cheaper price online from a different vendor. How does your client engage Joe and ensure he doesn't do this again? This video features: Stephen Partridge, Digital Experience Consultant at Sitecore, Aadil Qureshi, World Wide Leader at IBM and Chris Gibbins, Head of User Experience at Red Eye

By Vocalcom

The Key to Increasing Customer Loyalty

When it comes to retaining customer loyalty, a number of factors must be considered. In fact, an Accenture Seamless Retail Study found that almost half of surveyed consumers believe retailers need to improve integrating the store, online and mobile shopping experience. The study further found that when it comes to encouraging customer loyalty, understanding and determining what exactly prompts a...
View Full Article