SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

Nowhere is personality more important than in social media marketing. Marketers, of course, should know this already. After all marketing personas have been a staple of the marketing industry for a few decades now. But social media presents a challenge. Radical transparency has a way of turning the tables and the question of whether marketing personas have a place in a social media stage ruled by personalities is far from settled.  Presented by +David Amerland our guests to discuss this important subject are none other that +Lee Smallwood and +Ammon Johns.

By Vocalcom

5 Ways to Win Customer Trust

Winning the loyalty of customers begins with earning their trust. As the customer experience becomes increasingly sophisticated due to the many technologies and channels in use these days, brands are likely to overwhelm their customers rather than delight them if a clear strategy is not in place. Earning customer trust is therefore a matter of making omnichannel customer experience truly...
View Full Article