SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

Nowhere is personality more important than in social media marketing. Marketers, of course, should know this already. After all marketing personas have been a staple of the marketing industry for a few decades now. But social media presents a challenge. Radical transparency has a way of turning the tables and the question of whether marketing personas have a place in a social media stage ruled by personalities is far from settled.  Presented by +David Amerland our guests to discuss this important subject are none other that +Lee Smallwood and +Ammon Johns.

By Vocalcom

How the Spa Industry Can Leverage a Unified Digital Call Center

A key characteristic of today’s hyper-connected customer is the unprecedented ability to multi-task. Your customers are on-the-go. They have to get more done with less time, and that’s how they prefer to conduct their purchasing. Let’s say you’re a provider of salon and spa solutions. You know that your target audience is going to be on-the-go enjoying their massages, haircuts...
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