SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

Nowhere is personality more important than in social media marketing. Marketers, of course, should know this already. After all marketing personas have been a staple of the marketing industry for a few decades now. But social media presents a challenge. Radical transparency has a way of turning the tables and the question of whether marketing personas have a place in a social media stage ruled by personalities is far from settled.  Presented by +David Amerland our guests to discuss this important subject are none other that +Lee Smallwood and +Ammon Johns.

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Getting a Firm Grasp on Customer Retention

As the manager of a cloud-based contact center, we understand the volume of your concern over customer service. Of course, we also know the role customer retention plays in solving this equation. After all, effectively measuring and analyzing customer retention can prove to be one of most valuable ways that an enterprise can spend its time. In the simplest terms,...
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