SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

SMT PowerTalk 8: Personas & Personality in Social Media

Nowhere is personality more important than in social media marketing. Marketers, of course, should know this already. After all marketing personas have been a staple of the marketing industry for a few decades now. But social media presents a challenge. Radical transparency has a way of turning the tables and the question of whether marketing personas have a place in a social media stage ruled by personalities is far from settled.  Presented by +David Amerland our guests to discuss this important subject are none other that +Lee Smallwood and +Ammon Johns.

By Vocalcom

7 Ways to Build Customer Trust in a Digital Era

While the modern digital world has created new opportunities for customer engagement, companies also face new challenges. Customers expect seamless experiences, but they also seek security and privacy. Consequently, building trust is essential to creating the kinds of experiences that keep customers coming back. Here are seven ways to build customer trust in our digital world. Communicate clearly Your brand’s...
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