Sprint Builds a Mobile Bridge to Local Retail

Sprint Builds a Mobile Bridge to Local Retail

Sprint Builds a Mobile Bridge to Local Retail

Scott Zalaznik, vice president of digital media for Sprint, explains how the brand uses digital to create a seamless journey from online device to in-store purchase.

By Vocalcom

Adapting to the Needs of a New Generation of Disgruntled Customers

Every company loves the appreciative and cooperative customer. This person is the ideal interaction that fits neatly into a box, essentially representing reliable, repeat business. The unfortunate reality, however, is that satisfied customers aren’t your only customers. In fact, the ones that your company interacts with the most are likely on the “seeking satisfaction” end of the spectrum. Knowing your...
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