Steal their Playbook: What Consumer Marketers Can Learn from B2B

Steal their Playbook: What Consumer Marketers Can Learn from B2B

Steal their Playbook: What Consumer Marketers Can Learn from B2B

B2B marketers have it easy. Most of the time, they get to talk to every potential customer directly. But how in the world can consumer marketers do that with millions of customers? Find out here!

By Vocalcom

5 Tips for Improving Customer Retention

Emotions play a significant role in customer experience, as many statistics clearly show. According to research by the Peppers & Rogers Group, 60% of customers stop engaging with a company when salespeople treat them indifferently, while 70% of customers leave a brand due to poor service. Customer retention therefore demands that companies understand the importance of making customers feel valued,...
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