Steal their Playbook: What Consumer Marketers Can Learn from B2B

Steal their Playbook: What Consumer Marketers Can Learn from B2B

Steal their Playbook: What Consumer Marketers Can Learn from B2B

B2B marketers have it easy. Most of the time, they get to talk to every potential customer directly. But how in the world can consumer marketers do that with millions of customers? Find out here!

By Vocalcom

Giving a New Meaning to the Customer Experience

As call center agents know, there is a lot more to customer service than merely picking up the phone and going through the motions. Agents need to be in tune to basic cultural and geographic sensitivities. For foreign agents who are not completely immersed in a country’s culture, however, this can be very difficult—especially if you operate on a 12-hour...
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