Strategic Planning In The Age Of The Customer

Strategic Planning In The Age Of The Customer

Strategic Planning In The Age Of The Customer

Focusing your strategic planning to be centered around the customer is the only competitive advantage in the Age of the Customer. Forrester VP, Research Strategy, Kyle McNabb shares insights into how many executives believe this and how to make the shift. Learn more about what it means to be customer obsessed: https://solutions.forrester.com/age-of-the-customer

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6 Ways to Enhance the Customer Sales Journey

It should come as no surprise that great customer experiences drive sales and long-term loyalty. According to Kissmetrics, 74% of customers have spent more with a brand because of a history of positive experiences. Winning customer loyalty is therefore all about providing a seamless experience that drives your customers to support your brand. Here are six ways to enhance the...
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