Strategic Planning In The Age Of The Customer

Strategic Planning In The Age Of The Customer

Strategic Planning In The Age Of The Customer

Focusing your strategic planning to be centered around the customer is the only competitive advantage in the Age of the Customer. Forrester VP, Research Strategy, Kyle McNabb shares insights into how many executives believe this and how to make the shift. Learn more about what it means to be customer obsessed: https://solutions.forrester.com/age-of-the-customer

By Vocalcom

How Can the Enterprise Transform the Customer Experience?

Customer service in the enterprise can often be a double-edged sword. On the one hand, the financial resources involved are often vast, allowing for the enterprise to deploy strategic solutions to any remote or geographically dispersed branch office. And if they are deployed in the most effective way, this will lead to the best possible situation for the customer, where...
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