Student Impressions of FIELD 2014

Student Impressions of FIELD 2014

Student Impressions of FIELD 2014

Each January, over 900 first-year MBA students from Harvard Business School travel to various locations worldwide to develop new product or service concepts for global business partners. Watch student teams working on the ground in-country, and hear what they have to say about the power of field-based learning, the opportunity to apply classroom lessons to the real world, and what they will take away from the FIELD 2 experience.

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In our digital age, great customer service often means giving customers quick and easy options on the go. While some may argue that customer experiences have become more impersonal as a result, brands may add a personal touch to their service by maintaining a conversational approach and treating each customer as an individual. Here are six ways to give digital...
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