Student Perspective: Wombi Rose

Student Perspective: Wombi Rose

Student Perspective: Wombi Rose

How does a person go from naval engineering to producing high-end greeting cards? For Wombi Rose (MBA 2015) the journey took an important turn in Ho Chi Minh City, Vietnam. Learn more about his journey: http://www.hbs.edu/mba/student-life/people/Pages/perspectives.aspx?profile=rrose

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The Rising Trend of Mobile Marketing

Consumers nowadays are showing an increasing predilection for researching products and making purchases on mobile devices rather than desktops. A recent Forrester report revealed that mobile commerce surpassed desktops in retail traffic last year, while Prosper Mobile Insights indicates that 81% of smartphone users have done product research from their phones with 50% eventually making a purchase through the same...
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