Testimonial from Fraunhofer [email protected]

Testimonial from Fraunhofer IDM@NTU

Testimonial from Fraunhofer [email protected]

Interviewee: Dr Antonio Feraco, Assistant Director of Technology, Transfer and Innovation, Fraunhofer [email protected]

By Vocalcom

Transitioning to a Multi-Channel Call Center Approach Isn't Always That Easy

Customers today continue to demand more – including more responsive service and in more ways than just voice. In fact, according to Econsultancy’s Multichannel Retail Survey, 39 percent of participants said that it is “very important” to be able to interact with companies using different channels. Engaging via a cross-channel interaction builds on customer behavior both past and current. Today,...
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