The "Cake Boss" Bakery's Recipe for Social Listening Success

The "Cake Boss" Bakery's Recipe for Social Listening Success

The "Cake Boss" Bakery's Recipe for Social Listening Success

In this Take 30 With 1to1 Media webcast, Leo Minervini, chief information officer, Carlo's Bakery, the bake shop in TLC's popular "Cake Boss;" and Mila D'Antonio, editor-in-chief, 1to1 Media, discuss the social customer listening initiatives at the popular bakery and how Minervini capitalized on these initiatives to leverage new opportunities to help acquire new customers and encourage loyalty.

By Vocalcom

7 Ways to Optimize Email Customer Service

No matter how many channels we communicate on these days, email still holds a prime spot in both our personal and professional lives. For this reason, it also remains an ideal customer service channel as it enables brands to neatly summarize information and engage in a friendly and personalized exchange with customers. While social media and messaging apps provide the...
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