The "Cake Boss" Bakery's Recipe for Social Listening Success

The "Cake Boss" Bakery's Recipe for Social Listening Success

The "Cake Boss" Bakery's Recipe for Social Listening Success

In this Take 30 With 1to1 Media webcast, Leo Minervini, chief information officer, Carlo's Bakery, the bake shop in TLC's popular "Cake Boss;" and Mila D'Antonio, editor-in-chief, 1to1 Media, discuss the social customer listening initiatives at the popular bakery and how Minervini capitalized on these initiatives to leverage new opportunities to help acquire new customers and encourage loyalty.

By Vocalcom

5 Steps to Turn Around a Poor Customer Service Experience

Happy customers are often willing to show their gratitude, with many turning to social media to show their contentment with a brand. In an ideal situation, such a customer becomes a brand advocate and loyal in the long-term. But the reality remains that no brand is perfect, and every customer is a human being subject to frustrations and expectations that...
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