The Salesforce Conversations with Peter Schwartz & Steven Johnson

The Salesforce Conversations with Peter Schwartz & Steven Johnson

The Salesforce Conversations with Peter Schwartz & Steven Johnson

Join Peter Schwartz, SVP, Strategic Planning, Salesforce as he welcomes Steven Johnson, Bestselling author & PBS host of How We Got to Now , into the Salesforce LIVE Studio for a chat about the evolution of technology as well as Steven's books and new PBS series.

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The Dominant Force of SMS in Conversational Commerce

Messaging apps, chat bots, in-app messaging: Conversational commerce has taken customer service by storm. With many brands offering new and inventive ways to engage with their customers, more traditional communication channels may not come to mind when speaking of conversational commerce. Indeed, just as voice may be considered the original channel of conversational commerce, SMS is also a time-tested channel...
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