Turning your customers into ''fans'': Connecting with your social customers to enhance brand loyalty

Turning your customers into ''fans'': Connecting with your social customers to enhance brand loyalty

Turning your customers into ''fans'': Connecting with your social customers to enhance brand loyalty

Moderator: David Rosen, Head of Strategy, Analytics and Consumer Insights, TIBCO Nanne Bos, Head of Global Branding, ING Bank Ard Bossema, Head of Shopper Marketing, Digital and eCommerce, Grolsch Karlijn Vogel-Meijer, Social Media Manager, KLM Sabrina Naouri, Online Marketing Manager, Telfort Netherlands Customer Festival 2014

By Vocalcom

Part 1 - Exploring the Core of the Salesforce Platform

Enterprise application development has been hit by the explosion of the “social revolution” – a time when the forces of social and mobile collided headfirst. Smart connected devices have since seen a rise in the workplace like never before. And as such, competitive legacy platforms offered prior to this revolution are now oftentimes considered too slow, complex and expensive. Conversely,...
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