Telemarketing Software

Trends

It's an Omnichannel World: The Rise of the Millennial Customer

It's an Omnichannel World: The Rise of the Millennial Customer We may already be living in a digital world, but the current younger generation has a special distinction of its own. Millennials--also known as Generation Y and considered to be anyone born after 1980-are the first generation to have been born into the modern digital world. They don't remember a time before the Internet, the smartphone has been around...
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Fostering Customer Loyalty and Retention

Fostering Customer Loyalty and Retention In today's competitive world, companies need to use many strategies to deliver great customer service and attract new customers. The rise of the omnichannel opened the doors for new, creative tactics in customer service and marketing while also presenting the very modern challenge of keeping a brand image consistent across all channels. With a little...
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Have You Fallen for These Top Telemarketing Myths? Part 2

As a telemarketing agent, multiple thoughts cross your mind every time you pick up the phone. “Will the caller hang up before I even get one word out?” or “How many calls do I have to go through today until I hit my goal?” may swoop in and distract you from your objective at hand – establishing a relationship with whoever...
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Have You Fallen for These Top Telemarketing Myths? Part 1

Perhaps the greatest of all industries bombarded with myths is that of telemarketing. For those who solicit dozens of prospects everyday – whether it’s to raise money for a political campaign, ask for alumni donations or get a potential customer to open their wallet and buy – it’s a daunting and intimidating job. Industry-leading...
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Top Effective Strategies for Telemarketing

It’s the end of a long day, and your target customer finally makes it back home to enjoy a hot meal. The customer puts the television on, fills a glass and sits back to relax. Then, the phone rings—a telemarketer, again. You can almost hear the fork hitting the plate in frustration. A mistimed call will all but guarantee that your...
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Inbound and Outbound Telemarketing - What's the Difference?

The telemarketing industry is raking in revenue by the hundreds of millions. Telemarketing has proven to be a successful business with customers purchasing products or solutions because they feel they are specially suited to their needs or that they snagged a great deal, among other reasons. For those looking to get a better overview of the primary types...
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The Evolution of Telemarketing

Telemarketing – a marketing method in which a salesperson solicits prospects to invest in a company’s product or service – has experienced quite the journey over recent years. This strategy continues to dominate the marketing landscape; however today, robust telemarketing software coupled with innovative customer engagement techniques...
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Part 3 - Top Six Things You're Doing Wrong with Your Telemarketing Strategy

If you’ve been keeping up with this series, you’ll know that there are many ways that one’s telemarketing strategy can accidentally go wrong. So far, we’ve covered: lack of segmentation; letting data slip through the cracks; not letting your creative sparks fly; and improper staffing. Let’s jump right into our final two ways...
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Part 2 - Top Six Things You're Doing Wrong with Your Telemarketing Strategy

Investing in comprehensive telemarketing software is only the first step to securing an unbeatable business strategy. In part one of this series, we discussed the first two things business managers could be doing wrong with their telemarketing strategies, including lack of segmentation and letting data fall through the cracks. To avoid these detrimental...
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Part 1 - Top Six Things You're Doing Wrong with Your Telemarketing Strategy

Today, we live in a world of varying communication platforms – from Facebook to Twitter to video to Web chat – and that’s just a sampling. Although the multi-channel contact center is heavily driving the way customers choose to stay social, companies must still continue to invest in the good old telephone. Actually, for many customers,...
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