To effectively develop a business, there is the indisputable need for change and evolution. This evolution should reflect your business’ overall road map, because no matter how successful the business plan, it too needs reevaluated from time to time. One aspect to consider is the way that an enterprise’s separate business units work together. While it is common for units of a business to play a ‘zone strategy,’ this is slowly but surely becoming an outdated way for progressing one’s overall business strategy.
By isolating business units and taking a task-oriented approach (in other words, assessing how certain pieces do certain things), the result can be a well-oiled machine, where workers effectively become experts in their particular tasks. If not conducted properly, however, this approach can be shortsighted and there can be a loss of an overarching goal.
As an example, think of the way social media and the online experience is evolving. Facebook, Twitter, e-mail and websites have evolved to incorporate each other in a symbiotic way. Because of this, a company is now able to exist in a cohesive manner across multiple platforms. Each system can now inform the others, and instead of the online world taking sides and remaining isolated from other aspects, it is constantly morphing into one comprehensive Internet-based universe.
Similarly, it is important for an enterprise to mirror this evolution for the sake of improvement. By broadening the scope of a company’s road map in a way that incorporates all business units, it is possible for each piece of the business to learn from its other, similarly vital components.
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