Did you know that if Facebook were a country it would be the third largest country in the world? With more than one billion users on Facebook as of 2013, it is incredible to see how much the social network has grown since its launch in 2004. What does the rise of Facebook mean for marketers like you? The answer is simple: clients.
Today, companies are being pushed to integrate new and innovative strategies to market their offerings and engage with customers and prospects, and a lot of this has to do with the advent of social media.
Most of our generation today is active on Facebook. If that does not point all the signs toward your next customer, then HubSpot’s 2013 State of Inbound Marketing Report will do the trick. So, what can Facebook do for strengthening your brand, engaging customers and securing sales? According to the report:
- Companies that generate more than 1,000 Facebook “likes” also receive nearly 1,400 website visits a day.
- 52 percent of respondents in a survey say they’ve found a customer via Facebook.
- On Facebook, brand posts get half of their reach within 30 minutes of being posted.
Now as a call center manager, wouldn’t you like your agents to be able to reach your customers through your company’s own Facebook page? And as an agent, you can certainly understand the difficulty a customer may have as they attempt to reach you. Maybe you would like to find an easier way to contact a customer or for the customer to contact you. There is a quick solution with Facebook’s Chat or Video Call features, which make it easy to initiate instant, easy-to-use and genuine customer interactions.
How about promoting your company’s new product? Just as simple! Imagine one of your customers coming across your Facebook page and seeing an endorsement for your predictive dialer technology. A simple “like” of your page will get more eyeballs on your content, visitors to your website and customers seeing just what you bring to the table. This, of course, is in the hopes of leading to strong customer relationships and long-term sales.
With social media opportunities growing by the minute, your business will have no problem finding a way to reach its target audience using this platform. The happier your customers, the more likely they are to recommend your business to your future customers. Honestly, nothing could be easier.
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