Effective telemarketing remains an elusive art form. While many seasoned veterans get in the swing of things, it can be a difficult skill to perfect. In light of this, let’s take a look at some ways in which telemarketing approaches can be improved.
Don’t Mix Up Sales with Marketing
It’s not an impossible task to drive sales with outbound telemarketing software, but it’s important for agents to realize that a sales-focused campaign is different than one involving marketing. Because of this, telemarketing managers should sit down with their agents and make sure that they’re being clear about whether the campaign is marketing or sales driven. Your agents, as well as the customers, will be glad that the end-goal is properly identified.
It’s important that each telemarketing campaign revolve around a script containing key points that each agent must address. A prospect will soon learn the difference between an agent who has a grasp of the material of which they are speaking and one who is little more than a talking robot. Also, telemarketing managers should always strive to improve the script-based structure of a campaign if it isn’t delivering. For example, the way that the agent is being directed may not work for the given product or audience base.
Timing is King
It seems like the first rule in telemarketing, but it’s always worth emphasizing. Calling prospects at 8:30 a.m. on a Monday morning or 4:55 p.m. on a Friday evening is not a great idea. Predictive dialing has helped improve the potential to catch prospects when it is most convenient, but a bit of common sense and planning ahead are also important tools for any telemarketing agent to utilize.
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