William Shakespeare famously wrote, “Uneasy lies the head that wears a crown.” That guy might have been onto something. For many CEOs, the business of overseeing an entire company – making personnel and staffing decisions as well as making sure that general daily tasks are completed – leads to the question of whether or not a CEO is a “relatable person.”
One fairly easy way, though, for any CEO to become more “humanized” is by getting involved on social media. Think it’s worth the CEOs time? A study by Weber Shandwick suggests that it absolutely is.
In fact, the results show that CEOs who engage in social sharing are:
· 25 percent more likely to be seen as people-focused
· 10 percent more likely to be seen as respectful
· 10 percent more likely to be seen as open and honest
· 25 percent more likely to be seen as friendly
Conversely, CEOs not engaged in social sharing are:
· 25 percent more likely to be described as a good communicator by their executives if they were also involved in social sharing
· 20 percent more likely to be described as inspiring
· 81 percent said that they were more likely to trust a CEO who communicates through social media
· The most alarming statistic, perhaps, is that 94 percent said that CEOs and leadership teams enhance the brand image by participating on social media
Statistics such as these are difficult to ignore, especially when it comes to the capabilities of your call center software. Now, the only question is: Who’s going to be the one to forward this to the CEO?
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