Recently, our partner, Salesforce, shared its thoughts on the state of social ad spending – a market that is being predicted to reach $11 billion by 2017. This statistic alone should be influencing both domestic and international call centers to reinvent their strategies and to reimagine the way they look at social media.
Global and Regional Trends
Most Actionable Apps
Best Performing Industries
There is some really impacting data gathered here, and it’s all for the taking. Perhaps most interestingly though is that although sponsored apps cost more than those that are non-sponsored, those that are sponsored install at a much faster rate. And with telecommunications having the highest average CTR and relatively average CPC, it would certainly be a smart move for, say, those in the virtual call center industry, to capitalize on this type of advertising while it is showing solid results.
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