Perhaps the greatest of all industries bombarded with myths is that of telemarketing. For those who solicit dozens of prospects everyday – whether it’s to raise money for a political campaign, ask for alumni donations or get a potential customer to open their wallet and buy – it’s a daunting and intimidating job. Industry-leading telemarketing software has worked to help strengthen telemarketing initiatives and objectives, but these myths make it all the more clear why you need the right software supporting your organization.
Myth: The Customer Doesn’t Want to be Called
In the comfort of our own minds, many of us have come to the conclusion that our donors, prospects, or whoever else is on the receiving end of the line doesn’t want to be called – or even worse, hates to be called. We conclude this all before we even pick up the phone. If one caller snaps at you or makes you feel discouraged, that doesn’t mean every call will end up the same way.
Think of it from the customer’s point of view. One of the most frustrating feelings is receiving a telemarketing call right at the most inopportune time. Imagine you’re getting ready to step out of the door to head to work on a weekday morning when the phone rings. You see that it’s a telemarketer and are immediately turned off to the idea of answering, let alone giving them your money.
This is exactly why you need to invest in the best software on the market. The right telemarketing software will go one step beyond calling during peak hours by gathering pertinent customer behavior and patterns that will boost your campaign results and agent productivity.
There’s one more huge myth circulating the telemarketing space. In part two, we’ll bring this to light, so stay tuned! In the meantime, get to know us better by visiting our website here.
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