Companies everywhere have come to embrace the power of both mobile and social technology. And with the recent reveal of its new Communities module, Salesforce.com – a proud Vocalcom CRM partner – continues to raise the bar as a pioneer in this revolutionary technological space.
Armed with cloud technology for the purposes of increasing sales, marketing and service, the new Saleseforce.com platform is expected to allow companies to create social communities through a primary focus on business processes and, most importantly, data.
According to Salseforce.com President of Applications and Platform Alex Dayton, the company is abandoning its previous legacy portal software model in favor of this new system. As Dayton explained, the next generation of enterprise apps are socially oriented, driven by a core of data and are globally accessible from any device.
“With Salesforce Communities, customer companies can connect with customers, partners and employees in entirely new ways and from anywhere,” Dayton noted.
This software is expected to promote the creation of apps specifically for the financial, automotive and entertainment sectors. However, one of the primary reasons for constructing the new software is to facilitate better engagement with crowds on popular social media sites as well as their connected devices.
The importance of this trend can be seen in the fact that by 2015, there are expected to be 109.5 million smartphone users – representing a 50 percent growth from 2011. And this doesn’t appear to be slowing down any time soon.
These mobile users have different demands from companies than they have had in the past. It only makes sense that companies that fail to integrate and learn how to engage will be left behind as competitors learn how to adapt and capitalize. This new platform is a large step in placing social and mobile technology at the core of the Salesforce.com business strategy moving forward.
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