Why Your Manufacturing Company Needs Powerful CRM Technology

If you’re a manufacturer, you can understand the meaning of the saying, “If you build it, they will come.” Your company has built the product, and your customers are coming – how do you draw them in and make them stay? Look no further than a customer relationship management (CRM) platform for all your customer-service needs.

CRM technology allows you to connect with customers, employees and partners, working across social media to promote these positive connections. Access to the “marketing cloud” lets you tune into conversations across social forums, as well as look out for potential customers based on what they tell their friends (mind you, 90 percent of consumers trust peer recommendations). Your company will not only engage customers in new ways, but generate leads and track market trends to skyrocket sales.

Indeed, a CRM platform is instrumental for manufacturers, as emphasized in this video by our partner, Salesforce. CRM is the ideal first step in getting your product off the ground and into the hands of prospective customers. If, for instance, you see a tweet in the marketing cloud asking for car recommendations, your dealership could reach out to the source and offer information on your newest release. Your salespeople can harness CRM mobile apps to manage appointments, access customer information and learn about products. What’s more, their sales performance can be tracked using CRM to boost collaboration and measure progress within your company. And once the customer becomes a new owner of your product, the power of CRM continues in the “service cloud,” which allows customers to get in touch with your company for easy and efficient problem-solving.

The phrase “If you build it, they will come” is truly the perfect representation of how CRM technology can turn your customers into fans for life.

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