Your business wants to lock in sales and directly engage with its consumers. You’re analyzing critical data, tracing whole calls and investing in high-tech agent software…but are you paying enough attention to Twitter? With over one billion new tweets every week, over 200 million users and 450,000 new accounts opening every day, it is clear that right now consumers are flocking to one of the world’s largest social media platforms like never before. And your business should be doing the same.
Some of today’s top brands are soaring all thanks to Twitter. Don’t believe us? Here’s one example of how an international film distributor is using Twitter to garner attention and increase profit.
International film producer Paramount was looking for a way to increase the attention it was receiving, bolster its brand and drive consumers to the weekend opening of the movie Super 8. As it turns out, Twitter was the solution. Through the utilization of two promoted trends informing users about a sneak preview of Super 8, people inevitably began talking. This ultimately resulted in generating $1 million thanks to these quick and easy sneak previews—not to mention a 52 percent more profitable opening weekend.
For those in the contact center industry, there is a plethora of exciting and revolutionary solutions that can help you reach this paramount status (pun intended). For example, ask yourself how your virtual call center software integrates Twitter into its operations. In part two of this series, we’ll detail yet another example showing how you can do the same for your company.
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