Recently, the Federal Trade Commission (FTC)proposed changes to the Telemarketing Sales Rule (TSR) with the goal of better protecting consumers against fraudulent charges and services. This clearly caught the eye of Vocalcom, aworld-leading, award-winning provider of telemarketing software, and so we wanted to take a closer look at exactly what these proposed changes entail. Below are the recent amendments:
In short, the FTC has tacked on a bit more work for telemarketing firms, but at the end of the day, it seems it will be worth it (seeing how it will help prevent against fraudulent telemarketing schemes like that of the Rubin brothers, who together robbed customers of $16 million).The telemarketing software business is an impressive one and, when executed honestly, can increase customer satisfaction, increase productive contacts, improve efficiency and augment sales, among other results. Needless to say, these changes are critical for businesses involved in telemarketing software because at the end of the day, it’s all about securing your brand’s reputation, the value of your services and instilling a sense of trust in your customers.
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