If your customers are complaining about the same issues, take note. While your service may need some improvement, there’s no need to get nervous or irritated. These customers are doing you a favor—if many people have the same concerns, it’s actually easier for your customer service team to satisfy many customers at once when those issues are tackled. Here are five common service complaints that brands experience—and how you can resolve them to your customers’ satisfaction.
They need to speak to a real person
Sometimes, customers just need to discuss with a real person. Clearly, having an efficient voice channel is imperative; customers should be able to speak directly to agents when they wish. To save them time, use prioritized callbacks so that they are not placed on hold for too long. However, make agents accessible in other ways as well. For example, IVR menus should offer the option of connecting directly to an agent, and live chat is another channel that allows customers to benefit from human support.
They want a quick answer without human support
When customers need answers to quick questions, human intervention may actually be unnecessary. In these instances, self-service options are best. Empower your customers to find answers when they need them by providing frequently asked questions on your website, automating simple tasks through chatbots, and using efficient IVR menus that allow customers to look up information easily.
They need to repeat information constantly
Your omnichannel strategy may not be working well, forcing customers to repeat information when they switch from one channel to another (and one agent to the next). For this reason, agents need to have easy access to a CRM database that keeps customer information updated in real time. This way, agents from different departments can add notes that will help the next employee serve the customer.
Difficulty navigating a website on a smartphone
Nowadays, customers demand great mobile experiences. If your website is not loading properly on a smartphone or a purchase is simply too difficult to make, don’t expect these customers to hang around. Your website must be mobile optimized so that customers can easily click on buttons to get information and contact agents. To help them purchase more easily, you can either add user-friendly icons to your website or integrate the buying process into a brand app or messaging platform. For example, using chatbots to automate the process is a great way to ensure that potential customers are never lost.
The brand simply doesn’t care about them
Do your customers feel that service is impersonal or just sloppy? This could be due to many things. Customer service agents may need more training to develop their interpersonal and listening skills. If a customer cites that a delivery was missed or that an agent never followed up on a case, it may be time to ask if your overall practices are customer-centric. As a company, take a close look at your customers’ needs and preferences, and ask yourselves if your service is really meeting their expectations. Once those needs are met, give customers a little extra something to get excited about: a special discount, loyalty points, or a chance to win free products through a contest. The more you see things from your customers’ point of view, the more you will establish a human connection that will earn their loyalty.
No customer problem can be fixed overnight, but every issue has a solution. When companies work as a team to deliver the best experiences possible, customers take notice and reward them for these efforts. To deliver the very best customer experiences, learn about Vocalcom, a global leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform.