Amazon defined the true meaning of personalization nearly two decades ago when it started making product suggestions to customers and site visitors based on their past behavior.Since then, most companies have tried in some way to incorporate personalization into their customer experience. As a journey rather than a destination, achieving this is a work in progress. However, successful personalization has a direct impact on customer satisfaction, so it’s important to continually raise the bar when it comes to your personalization goals.
Here are five ways your call center applications can help you achieve them:
There are a variety of call center applications that will help you improve your personalization, including cloud-based contact center software, virtual call center software, retail kiosks, mobile and more.
An IBM survey found that 90 percent of respondents were willing to spend up to 20 minutes entering personal information so that companies could custom-tailor their Web and mobile experience. Bottom line: give your customers a more personalized experience, and they will be more satisfied with your brand.
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