With the emergence of new tools and innovative technologies in recent years, consumer trends are changing. By 2024, customer expectations and demands have risen sharply, influenced in particular by cultural changes and technological advances. To help you optimise your business to meet these new customer expectations, we suggest you take a look at these back-to-school trends.
The last two years have seen the launch of ChatGPT, a tool based on generative artificial intelligence that offers new opportunities for businesses to save time on rather time-consuming or repetitive tasks. In just two months, the application already had more than 100 million users, proving its usefulness to businesses and consumers alike.
In the field of customer relations, the use of generative AI is very wide-ranging. When coupled with a chatbot, the tool helps to improve your brand’s user experience and customer service by providing users with a fast, personalised response 24 hours a day.
Emotional marketing
To win over consumers in 2024 and boost sales on your e-commerce site, it is essential to focus on emotional marketing! Consumers are looking for products that evoke positive emotions. Thanks to emotional marketing, your brand image will have an immediate and positive impact, as consumers will associate your products with a genuine source of happiness.
When it comes to the services and products offered by a company, consumers are above all looking for a unique and personalised experience. Thanks to the technologies available today, such as artificial intelligence, brands can optimise the user experience by responding to consumers’ needs and preferences through personalised interactions tailored to each individual. Using analysis tools can also give you access to more information about your prospects or customers so that you can improve their buying journey and ensure the long-term future of your business.
In 2024, implementing an omnichannel strategy using digital channels such as e-mail, social networks, chatbots or voice will enable consumers to interact more effectively with your company. Omnichannel means offering all consumers a high-quality service that matches their preferences and communication habits in a given situation.
Transparency
Today, a brand’s transparency and honesty are also criteria to which consumers are sensitive. They expect the company in which they have a certain interest to share information clearly and honestly, so that they can trust the brand and use its services or products without worry as soon as they wish. A transparent approach also helps to increase the satisfaction and loyalty of your company’s customers.
By practising active listening, you’ll be able to better understand the needs and expectations of your prospects or customers. To do this, you need to show empathy and deep understanding. Listening carefully to what is said, but also interpreting silences and emotions, will give you a clear picture of consumer expectations and how your brand is perceived. This type of exercise also establishes a climate of trust, which is not only conducive to gathering feedback from your customers, but also creates a bond with your company.
Protecting the environment and campaigning for better working conditions are particularly important to consumers, and have been for a number of years. This commitment is a key criterion for customers before they decide to make a purchase. Implementing environmental communications will promote interest in your brand, boost public confidence in your company and preserve its reputation.
