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Learn about Vocalcom’s latest news and analyses to optimize your contact center performance and deliver an exceptional customer experience.

Frost & Sullivan names Vocalcom in its « Frost Radar 2020 : European Contact Center as a Service Market » report thanks to its advanced cloud contact center solutions.

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http: //www.vocalcom.com/blog/page/9/
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            +post_content: "<p>Live chat has long been an ideal channel for offering proactive customer service. When customers are browsing your website, offering them immediate assistance can mean the difference between customer attrition and loyalty. With its timesaving benefits and personalized nature, live chat is essential to every brand’s omnichannel strategy. Here are five ways to optimize live chat for true customer satisfaction.<h2><strong>Send invitations promptly.</strong></h2>To offer customers the best support possible, send chat invitations promptly. An invitation should be sent after a customer has been browsing a webpage for no more than ten seconds. In this manner, he will not waste time looking for answers. In addition, if he needs support during the purchase process, a chat invitation can help close a sale. Be sure to use analytical tools to determine the most popular webpages on your brand website that may benefit from live chat.<h3><strong>Keep the conversation relevant.</strong></h3>Agents should keep chat conversations precise and to the point. After making an introduction, an agent should ask the customer to explain his needs. The agent should then proceed to offer solutions that directly answer the customer’s problem. While a conversational tone is always important for setting customers at ease, long and irrelevant dialogues waste everyone’s time.<h3><strong>Train agents to master the channel.</strong></h3>Live chat demands several particular skills. Agents who work on this channel must be able to keep a conversational tone while providing only pertinent information. For this reason, training in soft skills is a must, as agents should be able to keep a friendly tone and handle delicate situations when the customer may be upset or frustrated. In addition, agents must learn to simplify technical terms so that a customer can follow a dialogue easily.<h3><strong>Inform customers when there is a pause.</strong></h3>Sometimes, it is necessary to put a customer on hold. If an agent needs further assistance or needs time to look up information, he should notify the customer right away. A successful chat depends on a natural flow of conversation, so the customer should never be left to wait without knowing what the agent is working on.<h3><strong>Integrate artificial intelligence.</strong></h3>As with messaging apps, live chat can be improved with the use of artificial intelligence. Customers may have simple demands that can be resolved quickly with the assistance of a chatbot or virtual assistant. For example, if a customer wants to know if a specific product is in stock, artificial intelligence can help find information quickly. If a customer’s case requires more detailed support, an agent may step in and complete the conversation.Live chat is an excellent channel for meeting real-time customer needs. Through comprehensive agent training and the implementation of advanced technologies, live chat can provide your customers with the timely support they need. To deliver the very best customer experiences, <a href="https://www.vocalcom.com/730">learn about Vocalcom, a global leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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          1 => WP_Post {#2596
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            +post_date: "2018-09-18 06:00:00"
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            +post_content: "<p>Analytics enable brands to learn key information about customers. From understanding buying habits to identifying the most popular channels for service, analytics provide important insights for improving the overall customer experience. Within the contact center, data collection plays the vital role of capturing all feedback regarding customer service interactions—including the key reasons why customers are making contact in the first place. Here are six benefits of identifying recurring issues that are troubling your customers.<h2><strong>Improved user experience</strong></h2>When customers make contact with your brand, their issues reveal a lot about the user experience. For example, if customers are calling your contact center because agents on other channels are unresponsive, this is a clear sign that your omnichannel strategy is not working. If others are asking for assistance with the final step of a purchase, the checkout process on your website may be inefficient. Understanding key issues is vital to making the user experience seamless and effortless for all.<h3><strong>Higher first contact resolution rates</strong></h3>Once your company is aware of major issues, you can take immediate steps to prevent them from happening again. Being proactive can help contact center agents achieve higher rates of first contact resolution, or FCR, saving both your company and your customers time and money.<h3><strong>Detailed customer profiles</strong></h3>Every brand knows the importance of creating customer profiles. Key demographics such as age, gender, income level, and geographic location can provide valuable information that may be used to create detailed customer profiles. These profiles may then be used to better serve your customers. For example, identifying the channels that are most in demand by each profile may ensure that every channel receives the attention and maintenance that it needs.<h3><strong>Enhanced marketing strategies</strong></h3>Customer profiles are a starting point for developing marketing strategies. When your brand better understands for whom you are designing products and services, you can also devise stronger ways to engage with this target audience. For example, learning that millennial customers prefer messaging apps for communication enables your brand to enhance marketing communications on this particular channel and for this demographic.<h3><strong>Reduced average handling time</strong></h3>Like first contact resolution, average handling time is an important KPI that many contact centers strive to manage. Handling customer issues in a timely manner ensures that customers do not have to spend excessive time interacting with agents. This saves customers time, and it is especially cost-efficient for contact centers in that less time will be spent on the expensive voice channel.<h3><strong>Optimized employee practices</strong></h3>When learning about key customer issues, it may come to light that employees need further training. For example, an agent handling voice calls may struggle with call scripts or a CRM database, or perhaps information is not properly communicated when customers are transferred between agents. Take a closer look at the ways in which roles are staffed in the contact center, and determine if any agents need additional training or reassignment to different roles. Assigning agents to positions that most closely match their skills is a great way to ensure their empowerment and brand success.To truly satisfy customers, it’s essential to analyze data closely and determine which pain points need to be addressed. By identifying key problems in advance and working to eliminate them before other customers are affected, you can improve the global customer experience for greater customer satisfaction. To deliver the very best customer experiences, learn about Vocalcom, a <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">global leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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          2 => WP_Post {#2597
            +ID: 4970
            +post_author: "1"
            +post_date: "2018-09-11 06:00:00"
            +post_date_gmt: "2018-09-11 04:00:00"
            +post_content: "<p>What makes customers loyal? Some companies may feel that achieving customer satisfaction through good service is enough. However, simply meeting customer expectations does not win loyalty these days, as many consumers leave average brands in search of companies that better meet their needs. To develop loyalty, customers must feel compelled to engage not once, but many times, with your brand. You must work consistently to develop an emotional connection with customers and ensure that every experience has been designed with them in mind. Here are six ways to foster customer loyalty for long-term success.<h2><strong>Offer enticing loyalty programs</strong></h2>Customers love to save money, and helping them do so is one step toward loyalty. According to Expedia Affiliate Network, 61% of consumers use discounts and coupons. In addition to sales events, be sure to reward your loyal customers with special discounts that are meaningful to them. For example, rather than restricting discounts to certain items, offer discounts on the total purchase. This way, customers will save money no matter what they choose to buy. Make the process of redeeming loyalty points as seamless as possible, such as offering simple redemption codes to use during online purchases. If customers have trouble accessing these benefits, you will only lose them to more reliable competitors.<h3><strong>Make products relevant to customers</strong></h3>Always design your products and services with customers in mind. To better understand customer needs, engage them actively. A shoe retailer might ask for feedback on favorite designs and colors, while a telecommunications company might learn through surveys that monthly subscriptions need to offer better data plans to satisfy customers. If your company makes a continuous effort to adapt and evolve, customers will take notice and support you.<h3><strong>Connect with customers on an emotional level</strong></h3>When advertising your products, be sure to sell the benefits and give customers an emotional reason to buy. For example, an inexpensive phone plan might sound interesting to a customer, but knowing that he can call anywhere in the world and stay connected during his travels is a far more compelling reason to buy. When offering service, customers also need to be treated like individuals. According to Edelman, 80% of consumers say that they are more likely to do business with a company if service is personalized. Use a conversational approach to humanize each service interaction, and offer solutions that are adapted to the customer’s personal needs.<h3><strong>Focus on the global customer experience</strong></h3>To win customer loyalty, ensure that all departments are working together to offer the best customer experiences. Communicate the brand vision to all employees to ensure that everyone is working toward the same goals. Different departments should communicate clearly with one another to make sure that customers enjoy a seamless experience. For example, the sales and customer service departments should be closely connected and work together when customers need to be transferred during a service interaction.<h3><strong>Be honest and responsible</strong></h3>Honesty is key to earning loyalty. Customers must feel that your brand is genuine and responsible. Communications should always be clear, whether they entail customer service interactions or information about promotional events. Customers should never question your integrity, and your brand should always deliver on its promises. If you make a mistake at any time, take responsibility and apologize immediately. Lastly, never forget to treat your employees with the same courtesy. An ethical brand knows how to treat both employees and customers with respect, and happy employees are more likely to promote you with confidence.<h3><strong>Give back to the community</strong></h3>Customers appreciate companies that support charitable causes and find ways to give back to the community. Consider donating portions of your profits to organizations that are meaningful to your brand. Engage in fundraisers and motivate your customers to support you on channels such as social media. Customers will be happy to know that their money is helping a good cause.Loyalty requires continuous efforts to engage customers meaningfully. By designing products they want, offering personalized service, and demonstrating ethical values at all times, customers will remain loyal to your company and support you enthusiastically. To deliver the very best customer experiences, <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">learn about Vocalcom, a global leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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          3 => WP_Post {#2598
            +ID: 4967
            +post_author: "1"
            +post_date: "2018-09-04 06:00:00"
            +post_date_gmt: "2018-09-04 04:00:00"
            +post_content: "<p>When “omnichannel” first became a customer service buzzword a few years ago, many brands rushed to offer service on more channels. However, as every successful company would acknowledge, merely adding new channels is not enough to satisfy customers. The key to an efficient omnichannel strategy lies in being perceptive to customers’ ever-changing needs and serving them on the channels they appreciate the most. Here are five essential rules for creating successful omnichannel customer experiences.<h2><strong>Train agents to master each channel</strong></h2>If your customer service agents are unprepared to handle the demands of multiple channels, your omnichannel service will suffer. Give your agents the tools they need, such as proper training in the use of a <a href="https://www.vocalcom.com/732" target="_blank" rel="noopener noreferrer">CRM solution</a>. Once agents have understood the technology, they will be better prepared to handle inbound contacts and switch channels seamlessly. Your company may also consider assigning agents to channels that best fit their individual skills. For example, if an agent has an extroverted personality and enjoys speaking to others, he might be given more time on the voice channel. While agents should know how to use all channels, allowing them to spend more time on their preferred channels can boost their motivation and enable them to provide better service.<h3><strong>Integrate AI into the omnichannel experience</strong></h3>Artificial intelligence is arguably the new buzzword in the customer service industry, and this technology is essential to your omnichannel approach. Integrate AI into your channels in order to provide faster and more personalized service. For example, <a href="https://www.vocalcom.com/723" target="_blank" rel="noopener noreferrer">chatbots</a> are excellent for engaging customers through messaging, as they may answer simple questions, assist with product research, and help customers make purchases.<h3><strong>Be consistent across your channels</strong></h3>A true omnichannel experience enables customers to switch channels seamlessly. However, many companies fail to deliver on this point. According to Aspect, 61% of customers have not been able to switch channels easily when requesting customer service. For example, if a customer wants to move a conversation from a social channel to a phone call, all data should be transferred seamlessly. The contents of the initial conversation should not be lost, and the customer should not be required to repeat information.<h3><strong>Implement a measurement strategy across channels</strong></h3>To truly assess the efficiency of your customer service, be sure to implement a measurement strategy across all channels. Use data analytics to measure, analyze, and act upon KPIs. For example, if your customers on social media are not getting swift responses or your first contact resolution rates are low, your company may need to change how agents handle service cases.<h3><strong>Adapt your practices to customers’ needs</strong></h3>Companies with the strongest omnichannel strategies know that adapting business practices to customers’ needs is critical to brand success. If your customers show a preference for messaging, then AI should be a key component of your service on this channel. If social media channels are in high demand, more agents should be assigned to work on them. Always follow the needs and preferences of your customers, and accept that changing your practices is essential to your continued success.According to Aberdeen Group, companies with the strongest omnichannel strategy can retain up to 89% of customers. With a dedicated approach to offering customers the best service on the channels they enjoy the most, you will earn a reputation as a leading omnichannel brand. To deliver the very best customer experiences, learn about Vocalcom, a global <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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            +post_content: "<p>For a brand to achieve success, it must close the gap between customer expectations and experiences. All too often, brands speak of being customer-centric in their approach but fail to implement practices that actually satisfy their customers’ needs. The best customer service is effortless and offers a personal touch, and brands that follow these principles gain a considerable advantage over their competitors who fail to do so. Here are five obstacles that might be preventing your company from achieving true customer service success.<h2><strong>Failure to understand customer expectations</strong></h2>Does your company know what your customers really want? While you may feel that a newly unveiled product is exciting or that a new technology will revolutionize your service, what matters most is what your customers feel about these things. Take the time to analyze customers’ behaviors and determine what they want most from your brand, and do not hesitate to ask them directly. Ensure that a new technology is actually making your customers’ lives easier, and verify that they can reach you how and when they prefer. Failing to understand their expectations prevents your company from building a customer-centric culture that wins loyalty.<h3><strong>Lack of clarity</strong></h3>Many brands fall into the trap of offering inconsistent information and experiences. For example, a brand website may advertise a promotional event, whereas the social media channels may not disclose this information. Similarly, unclear brand policies may lead to confusion and frustration among customers. If vague information costs customers money and time, they will certainly leave your brand. Lastly, employees who offer contradictory information can cause serious harm to your brand. They must be well-trained and kept up to date about all policies so as to relay consistent information. The bottom line is that customers need to trust you, and clarity is key to earning this trust.<h3><strong>Weak omnichannel engagement</strong></h3>Nowadays, every brand must employ an omnichannel approach for optimum customer engagement. The trouble is that many companies offer weak omnichannel experiences and fail to offer extra support on channels which are the most in demand. For example, your customers might prefer to contact you via social media more than email. However, if your customer service agents are not quick to respond on these channels, you are not meeting customer expectations and likely losing customers as a result. In addition, customers need to be able to move from one touchpoint to another seamlessly. Be sure to offer prompt service on all channels, and identify those that may need more agents.<h3><strong>Failure to deliver on promises</strong></h3>To earn an honest reputation, your company must always deliver on its promises. For example, if you tell customers that they have 30 days to return a product at no additional cost to them, they should be able to trust this information. If a customer service agent promises a callback at a certain time, the call should be punctual. Be careful not to promise more than you can deliver or too little to begin with—both approaches will turn off customers. Instead, focus on delivering exactly what you have conveyed, and then make efforts to go the extra mile when the opportunity arises.<h3><strong>Not using all available feedback and data for improvements</strong></h3>To offer the best customer service, look at all data and feedback. Social listening tools, call transcripts, and even customer reviews found on the web can provide valuable insights. In addition, KPIs such as call abandonment rates, average handling time, and first contact resolution reveal important information about the efficiency of your customer service agents. Lastly, remember to solicit the feedback of both customers and employees. Surveys and focus groups are excellent for gaining precise information about your customers’ feelings. Likewise, employee feedback—especially from service agents—is essential to understanding what customers want and how best to deliver service.Customer service success depends on your company’s ability to ask thoughtful questions and look at every aspect of your service on a micro level. By listening carefully to your customers and engaging them in a meaningful and honest manner, your company will earn their trust and gain success. To deliver the very best customer experiences, learn about Vocalcom, a global <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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            +post_date: "2018-08-21 06:00:00"
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            +post_content: "<p>Customer surveys are a time-tested method for gaining valuable feedback. However, the quality of a survey as well as its timing make all the difference. If customers feel inconvenienced or fail to remember the details of an experience with your brand, they are not likely to give you the insights you need. With so many customers using multiple digital channels these days, it is especially important to design the best surveys that can be delivered efficiently on customers’ preferred channels. Here are six customer survey mistakes to avoid in order get the most meaningful feedback for brand improvements.<h2><strong>Lack of incentive for the customer</strong></h2>If customers do not understand the immediate benefits of taking a survey, they simply will not participate. Surveys take time, and skeptical customers might believe that their answers will not matter. Be sure to communicate how you plan to use their feedback, and give short examples of how past feedback has led to direct brand improvements. You may also consider offering some kind of reward, such as loyalty points or a discount upon survey completion.<h3><strong>Confusing content</strong></h3>If your questions are not precise, customers will only be frustrated or give you inaccurate answers. Make your questions as specific as possible, and ensure that the response scale is easy to understand. It’s also important to remember that generic questions—while easier to comprehend—fail to give your brand the deep insights you need. Consider dividing your survey into sections that clearly correspond to different steps in the customer journey. For example, in three distinct sections, you may ask if the brand website was easy to navigate pre-purchase, if the checkout process was seamless, and if order confirmation information was received quickly post-purchase.<h3><strong>Lack of a free-response section</strong></h3>Many times, customers will have additional input to offer, but the survey questions limit their responses. For this reason, it’s critical to offer a free-response section at the end that invites customers to elaborate on the points they find most pertinent. If a customer leaves particularly critical comments, your brand must follow up individually to reassure the customer that his opinions are being taken seriously. Customer comments can provide valuable information that your questions may not cover.<h3><strong>Poor timing</strong></h3>In customer service, timing is everything. This is why surveys should be sent post-purchase in a timely manner before a customer forgets the details of an experience or simply has no time to communicate. A couple of days post-purchase is ideal, allowing customers to reflect and offer honest responses without feeling too rushed. Sending surveys too frequently can also be problematic, as the customer should not feel bothered. Constant requests for information might lead your customers to unsubscribe from newsletters or otherwise leave your brand.<h3><strong>Long surveys</strong></h3>No one wants to spend more time on a survey than they have to, and some do not want to answer at all. This is why you should take great care in designing surveys, as length can be a major turn-off. Make your surveys concise and to the point, and be sure to format them in a way that is easy to read. Your customers will be far more likely to respond.<h3><strong>Ignoring the customer’s preferred channel</strong></h3>If your brand is always sending surveys on a single channel such as email, you are making a big mistake. Email may be convenient for some people, but each customer has his own preferences. The best strategy is to send surveys on customers’ preferred channels. Customers prefer convenience, and receiving communications on channels they already use makes engagement much easier.Survey Monkey estimates that it collects more than 2 million responses per day for companies, demonstrating that customers are indeed willing to engage further with brands. However, as these consumers are constantly approached by the numerous brands they support, it’s important to make your surveys stand out so that customers actually feel compelled to answer. To deliver the very best customer experiences, learn about Vocalcom, a global leader in <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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            +post_content: "<p>The rise of omnichannel practices has undoubtedly increased pressure on brands to capitalize on every sales opportunity. With customers reaching out on channels as diverse as social media, messaging, and phone, sales agents are challenged to turn both potential and current customers into loyal advocates without sounding too aggressive. However, in this era of conversational commerce, customers welcome the chance to engage in meaningful dialogue, as long as it leads them to the products and services they really want. Here are five tips for optimizing sales agent communications to drive brand growth and customer trust.<h2><strong>Build a relationship with the customer</strong></h2>Every successful brand knows that relationship building is key to customer loyalty. Every conversation should begin like a customer service interaction—the sales agent should make an introduction and engage in a light dialogue before proceeding to fulfill the customer’s need. This builds trust and makes the customer feel valued as an individual. If he can trust the sales agent, then he is more likely to trust the brand’s products and services.<h3><strong>Follow the natural flow of a conversation</strong></h3>Asking too many questions can turn off a customer, but only responding to customer inquiries can make an agent look passive and unknowledgeable. Sales agents need to strike a balance between asking questions that clarify the customer’s needs and making statements that reassure the customer and motivate him to purchase. For example, an agent for a telecommunications company might explain the benefits of a phone and internet subscription and then ask the customer if his current provider—or current package with the company—is satisfying his needs.<h3><strong>Sell product benefits, not features</strong></h3>Remember that when a customer is considering a purchase, he wants to know how this product or service will solve a problem and/or make his life better. Will it buy him convenience? Will it improve a product he already loves? Sales agents must always describe the benefits before the features of a product and try to establish an emotional connection with the customer. For example, a premium phone plan that costs less than a competitor’s offer may sound appealing, but explaining that the customer can place unlimited calls and have superior access to internet data on the go is far more likely to win him over. The sales agent may explain how the customer will be able to call friends and family on the go, establishing the emotional benefits of the service.<h3><strong>Show your knowledge</strong></h3>Every sales agent must be trained to explain product features. When a customer asks a question, the agent should never be unsure of the answer. Agents who are knowledgeable about products naturally exude more confidence and enthusiasm for the brand. Customers in turn will feel this confidence and be more excited about making a purchase.<h3><strong>Appease customer concerns</strong></h3>As much as possible, sales agents should find solutions for customer concerns. For example, if a customer hesitates to switch phone providers because he believes that the upfront cost will be too high, the sales agent must first determine if the product being offered is indeed going to save the customer money. If not, the agent should find a way to meet the customer’s needs—perhaps by suggesting a more affordable product or waiving additional fees. When an agent approaches each conversation with integrity and offers a customer the best solution for his particular needs, the agent is far more likely to close the sale.Engaging with customers naturally is an art, and both service and sales representatives must be trained to sharpen their interpersonal skills. By listening to the customer, offering solutions to problems, and sharing deep knowledge and enthusiasm for every product, agents can turn every sale into a long-term relationship between the brand and the customer. To deliver the very best customer experiences, learn about Vocalcom, a global <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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            +post_date: "2018-08-07 06:00:00"
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            +post_content: "<p>When you think of how artificial intelligence is being used in customer service these days, chatbots may come to mind. Indeed, chatbots have redefined the way in which customers interact with brands, helping consumers find answers more quickly and make purchases more seamlessly. However, artificial intelligence has the capacity to deliver more than just direct customer service. The technology may also play a behind-the-scenes role in the overall customer experience, actually influencing the way in which customers behave. By working closely with big data and even principles of behavioral psychology, artificial intelligence can help brands find their target audience more effectively and transform the quality of the customer experience. Here are four main benefits AI can offer your customers.<h2><strong>Convenience</strong></h2>As any customer will tell you, convenience is key to their satisfaction. Many companies are using AI to deliver proactive service that saves customers time and frustration. Air France, for example, unveiled a chatbot named Louis in 2017 that assists customers in real time through Messenger. Using customer data, the chatbot is able to provide information such as a passenger’s check-in time or baggage allowance. In addition to responding to inquiries, the chatbot detects the intentions of the passenger, offering related services and information that the customer might find useful at that particular moment. Similarly, Michelin uses AI to determine in advance if a customer’s tires need to be replaced. Using data effectively to deliver proactive service is therefore a major benefit of AI.<h3><strong>Targeted offers</strong></h3>One of the most interesting aspects of AI is how it can be used to influence customer behavior. When big data is combined with behavioral psychology, AI can use the information gained from these sources to target customers effectively and drive them to purchase. AI may be used to essentially predict human behavior. Scientists frequently use big data and AI together when conducting language development studies to predict how the subjects may act in certain situations. Similarly, brands may use personality scales developed by behavioral psychologists to better understand the underlying reasons behind people’s decisions. By combining demographics collected on potential customers with psychological profiles created from behavioral research, brands can relay targeted messages that motivate and persuade customers to act.<h3><strong>Personalized service</strong></h3>AI is also instrumental in taking personalized service a step further. In addition to helping customers find basic, needed information, AI can cater to customer preferences and enrich an already pleasant experience. For example, Accor Hotels uses AI to invite guests to choose their own linens, giving them a more intimate experience that parallels the comfort of home.<h3><strong>Deeper engagement</strong></h3>Once a brand has successfully gained a customer, every effort must be made to engage him continuously. Deeper engagement may involve running fun social media competitions, offering customers interesting video content, or keeping them entertained throughout a customer experience. For example, Gaumont Cinemas uses AI to engage moviegoers in playing games and doing quizzes on their smartphones while waiting for their movie to begin. This kind of engagement creates excitement about the upcoming film, as the customer may answer questions about its main actors and compete with a friend who is also playing the same game.Accenture projects that AI will double economic growth rates by 2035. As AI continues to transform the customer experience through personalization, deeper engagement, and proactive service, companies that employ this technology have a competitive edge over those who have not yet embraced its benefits. To deliver the very best customer experiences, learn about Vocalcom, a <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">global leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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            +post_date: "2018-07-31 06:00:00"
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            +post_content: "<p>Every company’s success depends on understanding customers’ desires. In our modern era of big data and artificial intelligence, it may seem that technology holds the key to determining the best ways to engage customers. However, while these tools offer compelling statistics about behaviors and preferences, they do not necessarily provide a global view of how customers feel. Just as customers report greater satisfaction when service has a human touch, companies gain greater insight when they engage with customers personally. Here are five ways to better understand your customers and give them great experiences using both technology and personal contact.<h2><strong>Ask customers for direct feedback</strong></h2>Sometimes, the best way to solicit raw feedback is by asking direct questions. Don’t be afraid of asking customers how they feel about your brand—critical responses can only help your company become stronger. On social media channels, for example, you may ask customers how they feel about a new product or service. Agents working on these channels should carefully monitor all comments, engaging with customers naturally and asking further questions if customers are critical in any way. Traditional surveys should also include free response sections that invite the customer to provide additional comments. Lastly, companies with retail locations should always ask for feedback in person. For example, an employee might ask customers upon leaving the store how they rate their visit. Another strategy is to demonstrate new products in-store, offering customers an opportunity to engage with employees and leave their feedback regarding the product.<h3><strong>Conduct focus groups and events</strong></h3>Focus groups are an excellent way to build rapport with current and potential customers and hear honest feedback. Your company may choose to organize focus groups to test a new product, for example. In addition, you may hold events at retail locations or participate in trade shows for further engagement. Your brand may unveil new products and services at these events and offer free gifts to attendees. Focus groups and events are excellent for meeting prospective customers, satisfying current ones, and collecting valuable information about customer profiles and preferences that your marketing team can use for targeted communications.<h3><strong>Create customer profiles</strong></h3>When collecting information on your customers, always pay close attention to all demographic and ethnographic data. This may include customer ages, median income, geographic location, and even cultural identity. These statistics can offer tremendous insights about your target audience and help your brand create specific customer profiles. By defining a few key customer profiles, for example, your brand can create a customer journey map for each and determine the best ways to satisfy each person’s preferences. Be certain to clearly outline each customer’s likes, dislikes, and reason for purchase when creating their journey maps.<h3><strong>Study social media habits and comments</strong></h3>Social media offers a wealth of information about your customers. Study their habits to determine which channels they use most frequently and at which times. Agents should work on these channels proactively, engaging customers in discussions while also responding to questions in a timely manner. Your brand should take note of all the comments on your social media channels, and listening tools can reveal other mentions of your brand across social platforms and the web.<h3><strong>Analyze all data sources</strong></h3>Analyzing all data meticulously is essential to having a global view of your customers’ needs. Be sure to consider all kinds of data you have collected. For example, customer comments on review websites and blogs should not be neglected. Analytics regarding browsing habits on your website and keywords used to search for products on the site are especially useful for determining which webpages garner the most interest. Surveys and call transcripts likewise offer valuable information about your customers’ experiences with your company.When collecting information about your customers, analyze both data and direct feedback. A combination of engaging with them personally and studying their habits is key to understanding how to serve them best. To deliver the very best customer experiences, learn about Vocalcom, a global <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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        +post_content: "<p>Live chat has long been an ideal channel for offering proactive customer service. When customers are browsing your website, offering them immediate assistance can mean the difference between customer attrition and loyalty. With its timesaving benefits and personalized nature, live chat is essential to every brand’s omnichannel strategy. Here are five ways to optimize live chat for true customer satisfaction.<h2><strong>Send invitations promptly.</strong></h2>To offer customers the best support possible, send chat invitations promptly. An invitation should be sent after a customer has been browsing a webpage for no more than ten seconds. In this manner, he will not waste time looking for answers. In addition, if he needs support during the purchase process, a chat invitation can help close a sale. Be sure to use analytical tools to determine the most popular webpages on your brand website that may benefit from live chat.<h3><strong>Keep the conversation relevant.</strong></h3>Agents should keep chat conversations precise and to the point. After making an introduction, an agent should ask the customer to explain his needs. The agent should then proceed to offer solutions that directly answer the customer’s problem. While a conversational tone is always important for setting customers at ease, long and irrelevant dialogues waste everyone’s time.<h3><strong>Train agents to master the channel.</strong></h3>Live chat demands several particular skills. Agents who work on this channel must be able to keep a conversational tone while providing only pertinent information. For this reason, training in soft skills is a must, as agents should be able to keep a friendly tone and handle delicate situations when the customer may be upset or frustrated. In addition, agents must learn to simplify technical terms so that a customer can follow a dialogue easily.<h3><strong>Inform customers when there is a pause.</strong></h3>Sometimes, it is necessary to put a customer on hold. If an agent needs further assistance or needs time to look up information, he should notify the customer right away. A successful chat depends on a natural flow of conversation, so the customer should never be left to wait without knowing what the agent is working on.<h3><strong>Integrate artificial intelligence.</strong></h3>As with messaging apps, live chat can be improved with the use of artificial intelligence. Customers may have simple demands that can be resolved quickly with the assistance of a chatbot or virtual assistant. For example, if a customer wants to know if a specific product is in stock, artificial intelligence can help find information quickly. If a customer’s case requires more detailed support, an agent may step in and complete the conversation.Live chat is an excellent channel for meeting real-time customer needs. Through comprehensive agent training and the implementation of advanced technologies, live chat can provide your customers with the timely support they need. To deliver the very best customer experiences, <a href="https://www.vocalcom.com/730">learn about Vocalcom, a global leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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        +post_content: "<p>Analytics enable brands to learn key information about customers. From understanding buying habits to identifying the most popular channels for service, analytics provide important insights for improving the overall customer experience. Within the contact center, data collection plays the vital role of capturing all feedback regarding customer service interactions—including the key reasons why customers are making contact in the first place. Here are six benefits of identifying recurring issues that are troubling your customers.<h2><strong>Improved user experience</strong></h2>When customers make contact with your brand, their issues reveal a lot about the user experience. For example, if customers are calling your contact center because agents on other channels are unresponsive, this is a clear sign that your omnichannel strategy is not working. If others are asking for assistance with the final step of a purchase, the checkout process on your website may be inefficient. Understanding key issues is vital to making the user experience seamless and effortless for all.<h3><strong>Higher first contact resolution rates</strong></h3>Once your company is aware of major issues, you can take immediate steps to prevent them from happening again. Being proactive can help contact center agents achieve higher rates of first contact resolution, or FCR, saving both your company and your customers time and money.<h3><strong>Detailed customer profiles</strong></h3>Every brand knows the importance of creating customer profiles. Key demographics such as age, gender, income level, and geographic location can provide valuable information that may be used to create detailed customer profiles. These profiles may then be used to better serve your customers. For example, identifying the channels that are most in demand by each profile may ensure that every channel receives the attention and maintenance that it needs.<h3><strong>Enhanced marketing strategies</strong></h3>Customer profiles are a starting point for developing marketing strategies. When your brand better understands for whom you are designing products and services, you can also devise stronger ways to engage with this target audience. For example, learning that millennial customers prefer messaging apps for communication enables your brand to enhance marketing communications on this particular channel and for this demographic.<h3><strong>Reduced average handling time</strong></h3>Like first contact resolution, average handling time is an important KPI that many contact centers strive to manage. Handling customer issues in a timely manner ensures that customers do not have to spend excessive time interacting with agents. This saves customers time, and it is especially cost-efficient for contact centers in that less time will be spent on the expensive voice channel.<h3><strong>Optimized employee practices</strong></h3>When learning about key customer issues, it may come to light that employees need further training. For example, an agent handling voice calls may struggle with call scripts or a CRM database, or perhaps information is not properly communicated when customers are transferred between agents. Take a closer look at the ways in which roles are staffed in the contact center, and determine if any agents need additional training or reassignment to different roles. Assigning agents to positions that most closely match their skills is a great way to ensure their empowerment and brand success.To truly satisfy customers, it’s essential to analyze data closely and determine which pain points need to be addressed. By identifying key problems in advance and working to eliminate them before other customers are affected, you can improve the global customer experience for greater customer satisfaction. To deliver the very best customer experiences, learn about Vocalcom, a <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">global leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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        +post_content: "<p>What makes customers loyal? Some companies may feel that achieving customer satisfaction through good service is enough. However, simply meeting customer expectations does not win loyalty these days, as many consumers leave average brands in search of companies that better meet their needs. To develop loyalty, customers must feel compelled to engage not once, but many times, with your brand. You must work consistently to develop an emotional connection with customers and ensure that every experience has been designed with them in mind. Here are six ways to foster customer loyalty for long-term success.<h2><strong>Offer enticing loyalty programs</strong></h2>Customers love to save money, and helping them do so is one step toward loyalty. According to Expedia Affiliate Network, 61% of consumers use discounts and coupons. In addition to sales events, be sure to reward your loyal customers with special discounts that are meaningful to them. For example, rather than restricting discounts to certain items, offer discounts on the total purchase. This way, customers will save money no matter what they choose to buy. Make the process of redeeming loyalty points as seamless as possible, such as offering simple redemption codes to use during online purchases. If customers have trouble accessing these benefits, you will only lose them to more reliable competitors.<h3><strong>Make products relevant to customers</strong></h3>Always design your products and services with customers in mind. To better understand customer needs, engage them actively. A shoe retailer might ask for feedback on favorite designs and colors, while a telecommunications company might learn through surveys that monthly subscriptions need to offer better data plans to satisfy customers. If your company makes a continuous effort to adapt and evolve, customers will take notice and support you.<h3><strong>Connect with customers on an emotional level</strong></h3>When advertising your products, be sure to sell the benefits and give customers an emotional reason to buy. For example, an inexpensive phone plan might sound interesting to a customer, but knowing that he can call anywhere in the world and stay connected during his travels is a far more compelling reason to buy. When offering service, customers also need to be treated like individuals. According to Edelman, 80% of consumers say that they are more likely to do business with a company if service is personalized. Use a conversational approach to humanize each service interaction, and offer solutions that are adapted to the customer’s personal needs.<h3><strong>Focus on the global customer experience</strong></h3>To win customer loyalty, ensure that all departments are working together to offer the best customer experiences. Communicate the brand vision to all employees to ensure that everyone is working toward the same goals. Different departments should communicate clearly with one another to make sure that customers enjoy a seamless experience. For example, the sales and customer service departments should be closely connected and work together when customers need to be transferred during a service interaction.<h3><strong>Be honest and responsible</strong></h3>Honesty is key to earning loyalty. Customers must feel that your brand is genuine and responsible. Communications should always be clear, whether they entail customer service interactions or information about promotional events. Customers should never question your integrity, and your brand should always deliver on its promises. If you make a mistake at any time, take responsibility and apologize immediately. Lastly, never forget to treat your employees with the same courtesy. An ethical brand knows how to treat both employees and customers with respect, and happy employees are more likely to promote you with confidence.<h3><strong>Give back to the community</strong></h3>Customers appreciate companies that support charitable causes and find ways to give back to the community. Consider donating portions of your profits to organizations that are meaningful to your brand. Engage in fundraisers and motivate your customers to support you on channels such as social media. Customers will be happy to know that their money is helping a good cause.Loyalty requires continuous efforts to engage customers meaningfully. By designing products they want, offering personalized service, and demonstrating ethical values at all times, customers will remain loyal to your company and support you enthusiastically. To deliver the very best customer experiences, <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">learn about Vocalcom, a global leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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        +post_content: "<p>When “omnichannel” first became a customer service buzzword a few years ago, many brands rushed to offer service on more channels. However, as every successful company would acknowledge, merely adding new channels is not enough to satisfy customers. The key to an efficient omnichannel strategy lies in being perceptive to customers’ ever-changing needs and serving them on the channels they appreciate the most. Here are five essential rules for creating successful omnichannel customer experiences.<h2><strong>Train agents to master each channel</strong></h2>If your customer service agents are unprepared to handle the demands of multiple channels, your omnichannel service will suffer. Give your agents the tools they need, such as proper training in the use of a <a href="https://www.vocalcom.com/732" target="_blank" rel="noopener noreferrer">CRM solution</a>. Once agents have understood the technology, they will be better prepared to handle inbound contacts and switch channels seamlessly. Your company may also consider assigning agents to channels that best fit their individual skills. For example, if an agent has an extroverted personality and enjoys speaking to others, he might be given more time on the voice channel. While agents should know how to use all channels, allowing them to spend more time on their preferred channels can boost their motivation and enable them to provide better service.<h3><strong>Integrate AI into the omnichannel experience</strong></h3>Artificial intelligence is arguably the new buzzword in the customer service industry, and this technology is essential to your omnichannel approach. Integrate AI into your channels in order to provide faster and more personalized service. For example, <a href="https://www.vocalcom.com/723" target="_blank" rel="noopener noreferrer">chatbots</a> are excellent for engaging customers through messaging, as they may answer simple questions, assist with product research, and help customers make purchases.<h3><strong>Be consistent across your channels</strong></h3>A true omnichannel experience enables customers to switch channels seamlessly. However, many companies fail to deliver on this point. According to Aspect, 61% of customers have not been able to switch channels easily when requesting customer service. For example, if a customer wants to move a conversation from a social channel to a phone call, all data should be transferred seamlessly. The contents of the initial conversation should not be lost, and the customer should not be required to repeat information.<h3><strong>Implement a measurement strategy across channels</strong></h3>To truly assess the efficiency of your customer service, be sure to implement a measurement strategy across all channels. Use data analytics to measure, analyze, and act upon KPIs. For example, if your customers on social media are not getting swift responses or your first contact resolution rates are low, your company may need to change how agents handle service cases.<h3><strong>Adapt your practices to customers’ needs</strong></h3>Companies with the strongest omnichannel strategies know that adapting business practices to customers’ needs is critical to brand success. If your customers show a preference for messaging, then AI should be a key component of your service on this channel. If social media channels are in high demand, more agents should be assigned to work on them. Always follow the needs and preferences of your customers, and accept that changing your practices is essential to your continued success.According to Aberdeen Group, companies with the strongest omnichannel strategy can retain up to 89% of customers. With a dedicated approach to offering customers the best service on the channels they enjoy the most, you will earn a reputation as a leading omnichannel brand. To deliver the very best customer experiences, learn about Vocalcom, a global <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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        +post_content: "<p>For a brand to achieve success, it must close the gap between customer expectations and experiences. All too often, brands speak of being customer-centric in their approach but fail to implement practices that actually satisfy their customers’ needs. The best customer service is effortless and offers a personal touch, and brands that follow these principles gain a considerable advantage over their competitors who fail to do so. Here are five obstacles that might be preventing your company from achieving true customer service success.<h2><strong>Failure to understand customer expectations</strong></h2>Does your company know what your customers really want? While you may feel that a newly unveiled product is exciting or that a new technology will revolutionize your service, what matters most is what your customers feel about these things. Take the time to analyze customers’ behaviors and determine what they want most from your brand, and do not hesitate to ask them directly. Ensure that a new technology is actually making your customers’ lives easier, and verify that they can reach you how and when they prefer. Failing to understand their expectations prevents your company from building a customer-centric culture that wins loyalty.<h3><strong>Lack of clarity</strong></h3>Many brands fall into the trap of offering inconsistent information and experiences. For example, a brand website may advertise a promotional event, whereas the social media channels may not disclose this information. Similarly, unclear brand policies may lead to confusion and frustration among customers. If vague information costs customers money and time, they will certainly leave your brand. Lastly, employees who offer contradictory information can cause serious harm to your brand. They must be well-trained and kept up to date about all policies so as to relay consistent information. The bottom line is that customers need to trust you, and clarity is key to earning this trust.<h3><strong>Weak omnichannel engagement</strong></h3>Nowadays, every brand must employ an omnichannel approach for optimum customer engagement. The trouble is that many companies offer weak omnichannel experiences and fail to offer extra support on channels which are the most in demand. For example, your customers might prefer to contact you via social media more than email. However, if your customer service agents are not quick to respond on these channels, you are not meeting customer expectations and likely losing customers as a result. In addition, customers need to be able to move from one touchpoint to another seamlessly. Be sure to offer prompt service on all channels, and identify those that may need more agents.<h3><strong>Failure to deliver on promises</strong></h3>To earn an honest reputation, your company must always deliver on its promises. For example, if you tell customers that they have 30 days to return a product at no additional cost to them, they should be able to trust this information. If a customer service agent promises a callback at a certain time, the call should be punctual. Be careful not to promise more than you can deliver or too little to begin with—both approaches will turn off customers. Instead, focus on delivering exactly what you have conveyed, and then make efforts to go the extra mile when the opportunity arises.<h3><strong>Not using all available feedback and data for improvements</strong></h3>To offer the best customer service, look at all data and feedback. Social listening tools, call transcripts, and even customer reviews found on the web can provide valuable insights. In addition, KPIs such as call abandonment rates, average handling time, and first contact resolution reveal important information about the efficiency of your customer service agents. Lastly, remember to solicit the feedback of both customers and employees. Surveys and focus groups are excellent for gaining precise information about your customers’ feelings. Likewise, employee feedback—especially from service agents—is essential to understanding what customers want and how best to deliver service.Customer service success depends on your company’s ability to ask thoughtful questions and look at every aspect of your service on a micro level. By listening carefully to your customers and engaging them in a meaningful and honest manner, your company will earn their trust and gain success. To deliver the very best customer experiences, learn about Vocalcom, a global <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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        +post_content: "<p>Customer surveys are a time-tested method for gaining valuable feedback. However, the quality of a survey as well as its timing make all the difference. If customers feel inconvenienced or fail to remember the details of an experience with your brand, they are not likely to give you the insights you need. With so many customers using multiple digital channels these days, it is especially important to design the best surveys that can be delivered efficiently on customers’ preferred channels. Here are six customer survey mistakes to avoid in order get the most meaningful feedback for brand improvements.<h2><strong>Lack of incentive for the customer</strong></h2>If customers do not understand the immediate benefits of taking a survey, they simply will not participate. Surveys take time, and skeptical customers might believe that their answers will not matter. Be sure to communicate how you plan to use their feedback, and give short examples of how past feedback has led to direct brand improvements. You may also consider offering some kind of reward, such as loyalty points or a discount upon survey completion.<h3><strong>Confusing content</strong></h3>If your questions are not precise, customers will only be frustrated or give you inaccurate answers. Make your questions as specific as possible, and ensure that the response scale is easy to understand. It’s also important to remember that generic questions—while easier to comprehend—fail to give your brand the deep insights you need. Consider dividing your survey into sections that clearly correspond to different steps in the customer journey. For example, in three distinct sections, you may ask if the brand website was easy to navigate pre-purchase, if the checkout process was seamless, and if order confirmation information was received quickly post-purchase.<h3><strong>Lack of a free-response section</strong></h3>Many times, customers will have additional input to offer, but the survey questions limit their responses. For this reason, it’s critical to offer a free-response section at the end that invites customers to elaborate on the points they find most pertinent. If a customer leaves particularly critical comments, your brand must follow up individually to reassure the customer that his opinions are being taken seriously. Customer comments can provide valuable information that your questions may not cover.<h3><strong>Poor timing</strong></h3>In customer service, timing is everything. This is why surveys should be sent post-purchase in a timely manner before a customer forgets the details of an experience or simply has no time to communicate. A couple of days post-purchase is ideal, allowing customers to reflect and offer honest responses without feeling too rushed. Sending surveys too frequently can also be problematic, as the customer should not feel bothered. Constant requests for information might lead your customers to unsubscribe from newsletters or otherwise leave your brand.<h3><strong>Long surveys</strong></h3>No one wants to spend more time on a survey than they have to, and some do not want to answer at all. This is why you should take great care in designing surveys, as length can be a major turn-off. Make your surveys concise and to the point, and be sure to format them in a way that is easy to read. Your customers will be far more likely to respond.<h3><strong>Ignoring the customer’s preferred channel</strong></h3>If your brand is always sending surveys on a single channel such as email, you are making a big mistake. Email may be convenient for some people, but each customer has his own preferences. The best strategy is to send surveys on customers’ preferred channels. Customers prefer convenience, and receiving communications on channels they already use makes engagement much easier.Survey Monkey estimates that it collects more than 2 million responses per day for companies, demonstrating that customers are indeed willing to engage further with brands. However, as these consumers are constantly approached by the numerous brands they support, it’s important to make your surveys stand out so that customers actually feel compelled to answer. To deliver the very best customer experiences, learn about Vocalcom, a global leader in <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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        +post_content: "<p>The rise of omnichannel practices has undoubtedly increased pressure on brands to capitalize on every sales opportunity. With customers reaching out on channels as diverse as social media, messaging, and phone, sales agents are challenged to turn both potential and current customers into loyal advocates without sounding too aggressive. However, in this era of conversational commerce, customers welcome the chance to engage in meaningful dialogue, as long as it leads them to the products and services they really want. Here are five tips for optimizing sales agent communications to drive brand growth and customer trust.<h2><strong>Build a relationship with the customer</strong></h2>Every successful brand knows that relationship building is key to customer loyalty. Every conversation should begin like a customer service interaction—the sales agent should make an introduction and engage in a light dialogue before proceeding to fulfill the customer’s need. This builds trust and makes the customer feel valued as an individual. If he can trust the sales agent, then he is more likely to trust the brand’s products and services.<h3><strong>Follow the natural flow of a conversation</strong></h3>Asking too many questions can turn off a customer, but only responding to customer inquiries can make an agent look passive and unknowledgeable. Sales agents need to strike a balance between asking questions that clarify the customer’s needs and making statements that reassure the customer and motivate him to purchase. For example, an agent for a telecommunications company might explain the benefits of a phone and internet subscription and then ask the customer if his current provider—or current package with the company—is satisfying his needs.<h3><strong>Sell product benefits, not features</strong></h3>Remember that when a customer is considering a purchase, he wants to know how this product or service will solve a problem and/or make his life better. Will it buy him convenience? Will it improve a product he already loves? Sales agents must always describe the benefits before the features of a product and try to establish an emotional connection with the customer. For example, a premium phone plan that costs less than a competitor’s offer may sound appealing, but explaining that the customer can place unlimited calls and have superior access to internet data on the go is far more likely to win him over. The sales agent may explain how the customer will be able to call friends and family on the go, establishing the emotional benefits of the service.<h3><strong>Show your knowledge</strong></h3>Every sales agent must be trained to explain product features. When a customer asks a question, the agent should never be unsure of the answer. Agents who are knowledgeable about products naturally exude more confidence and enthusiasm for the brand. Customers in turn will feel this confidence and be more excited about making a purchase.<h3><strong>Appease customer concerns</strong></h3>As much as possible, sales agents should find solutions for customer concerns. For example, if a customer hesitates to switch phone providers because he believes that the upfront cost will be too high, the sales agent must first determine if the product being offered is indeed going to save the customer money. If not, the agent should find a way to meet the customer’s needs—perhaps by suggesting a more affordable product or waiving additional fees. When an agent approaches each conversation with integrity and offers a customer the best solution for his particular needs, the agent is far more likely to close the sale.Engaging with customers naturally is an art, and both service and sales representatives must be trained to sharpen their interpersonal skills. By listening to the customer, offering solutions to problems, and sharing deep knowledge and enthusiasm for every product, agents can turn every sale into a long-term relationship between the brand and the customer. To deliver the very best customer experiences, learn about Vocalcom, a global <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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        +post_content: "<p>When you think of how artificial intelligence is being used in customer service these days, chatbots may come to mind. Indeed, chatbots have redefined the way in which customers interact with brands, helping consumers find answers more quickly and make purchases more seamlessly. However, artificial intelligence has the capacity to deliver more than just direct customer service. The technology may also play a behind-the-scenes role in the overall customer experience, actually influencing the way in which customers behave. By working closely with big data and even principles of behavioral psychology, artificial intelligence can help brands find their target audience more effectively and transform the quality of the customer experience. Here are four main benefits AI can offer your customers.<h2><strong>Convenience</strong></h2>As any customer will tell you, convenience is key to their satisfaction. Many companies are using AI to deliver proactive service that saves customers time and frustration. Air France, for example, unveiled a chatbot named Louis in 2017 that assists customers in real time through Messenger. Using customer data, the chatbot is able to provide information such as a passenger’s check-in time or baggage allowance. In addition to responding to inquiries, the chatbot detects the intentions of the passenger, offering related services and information that the customer might find useful at that particular moment. Similarly, Michelin uses AI to determine in advance if a customer’s tires need to be replaced. Using data effectively to deliver proactive service is therefore a major benefit of AI.<h3><strong>Targeted offers</strong></h3>One of the most interesting aspects of AI is how it can be used to influence customer behavior. When big data is combined with behavioral psychology, AI can use the information gained from these sources to target customers effectively and drive them to purchase. AI may be used to essentially predict human behavior. Scientists frequently use big data and AI together when conducting language development studies to predict how the subjects may act in certain situations. Similarly, brands may use personality scales developed by behavioral psychologists to better understand the underlying reasons behind people’s decisions. By combining demographics collected on potential customers with psychological profiles created from behavioral research, brands can relay targeted messages that motivate and persuade customers to act.<h3><strong>Personalized service</strong></h3>AI is also instrumental in taking personalized service a step further. In addition to helping customers find basic, needed information, AI can cater to customer preferences and enrich an already pleasant experience. For example, Accor Hotels uses AI to invite guests to choose their own linens, giving them a more intimate experience that parallels the comfort of home.<h3><strong>Deeper engagement</strong></h3>Once a brand has successfully gained a customer, every effort must be made to engage him continuously. Deeper engagement may involve running fun social media competitions, offering customers interesting video content, or keeping them entertained throughout a customer experience. For example, Gaumont Cinemas uses AI to engage moviegoers in playing games and doing quizzes on their smartphones while waiting for their movie to begin. This kind of engagement creates excitement about the upcoming film, as the customer may answer questions about its main actors and compete with a friend who is also playing the same game.Accenture projects that AI will double economic growth rates by 2035. As AI continues to transform the customer experience through personalization, deeper engagement, and proactive service, companies that employ this technology have a competitive edge over those who have not yet embraced its benefits. To deliver the very best customer experiences, learn about Vocalcom, a <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">global leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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        +post_content: "<p>Every company’s success depends on understanding customers’ desires. In our modern era of big data and artificial intelligence, it may seem that technology holds the key to determining the best ways to engage customers. However, while these tools offer compelling statistics about behaviors and preferences, they do not necessarily provide a global view of how customers feel. Just as customers report greater satisfaction when service has a human touch, companies gain greater insight when they engage with customers personally. Here are five ways to better understand your customers and give them great experiences using both technology and personal contact.<h2><strong>Ask customers for direct feedback</strong></h2>Sometimes, the best way to solicit raw feedback is by asking direct questions. Don’t be afraid of asking customers how they feel about your brand—critical responses can only help your company become stronger. On social media channels, for example, you may ask customers how they feel about a new product or service. Agents working on these channels should carefully monitor all comments, engaging with customers naturally and asking further questions if customers are critical in any way. Traditional surveys should also include free response sections that invite the customer to provide additional comments. Lastly, companies with retail locations should always ask for feedback in person. For example, an employee might ask customers upon leaving the store how they rate their visit. Another strategy is to demonstrate new products in-store, offering customers an opportunity to engage with employees and leave their feedback regarding the product.<h3><strong>Conduct focus groups and events</strong></h3>Focus groups are an excellent way to build rapport with current and potential customers and hear honest feedback. Your company may choose to organize focus groups to test a new product, for example. In addition, you may hold events at retail locations or participate in trade shows for further engagement. Your brand may unveil new products and services at these events and offer free gifts to attendees. Focus groups and events are excellent for meeting prospective customers, satisfying current ones, and collecting valuable information about customer profiles and preferences that your marketing team can use for targeted communications.<h3><strong>Create customer profiles</strong></h3>When collecting information on your customers, always pay close attention to all demographic and ethnographic data. This may include customer ages, median income, geographic location, and even cultural identity. These statistics can offer tremendous insights about your target audience and help your brand create specific customer profiles. By defining a few key customer profiles, for example, your brand can create a customer journey map for each and determine the best ways to satisfy each person’s preferences. Be certain to clearly outline each customer’s likes, dislikes, and reason for purchase when creating their journey maps.<h3><strong>Study social media habits and comments</strong></h3>Social media offers a wealth of information about your customers. Study their habits to determine which channels they use most frequently and at which times. Agents should work on these channels proactively, engaging customers in discussions while also responding to questions in a timely manner. Your brand should take note of all the comments on your social media channels, and listening tools can reveal other mentions of your brand across social platforms and the web.<h3><strong>Analyze all data sources</strong></h3>Analyzing all data meticulously is essential to having a global view of your customers’ needs. Be sure to consider all kinds of data you have collected. For example, customer comments on review websites and blogs should not be neglected. Analytics regarding browsing habits on your website and keywords used to search for products on the site are especially useful for determining which webpages garner the most interest. Surveys and call transcripts likewise offer valuable information about your customers’ experiences with your company.When collecting information about your customers, analyze both data and direct feedback. A combination of engaging with them personally and studying their habits is key to understanding how to serve them best. To deliver the very best customer experiences, learn about Vocalcom, a global <a href="https://www.vocalcom.com/730" target="_blank" rel="noopener noreferrer">leader in AI-powered contact center software solutions and premium omnichannel customer interaction platform</a>.</p>"
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        +"status": "publish"
      }
    ]
  }
  "wp_head" => FunctionWrapper {#2504
    -_class: null
    -_function: "wp_head"
    -_args: []
    -_use_ob: false
  }
  "wp_footer" => FunctionWrapper {#2501
    -_class: null
    -_function: "wp_footer"
    -_args: []
    -_use_ob: false
  }
]

Custom Context

array:31 [
  "timber" => TimberManager {#5290
    -configuration: array:3 [
      "timber" => array:2 [
        "views_location" => "/views"
        "links" => array:2 [
          "archives" => array:1 [
            "news" => "post"
          ]
          "pages" => array:1 [
            "page_exemple" => 2
          ]
        ]
      ]
      "wordpress" => array:7 [
        "show_admin_bar" => false
        "clear_head_for_yoast" => true
        "query_vars" => array:5 [
          0 => "custom_var_1"
          1 => "custom_var_2"
          2 => "custom_var_3"
          3 => "custom_var_4"
          4 => "custom_var_5"
        ]
        "theme_supports" => array:6 [
          0 => "title-tag"
          1 => "post-formats"
          2 => "post-thumbnails"
          3 => "menus"
          4 => array:2 [
            "support" => "html5"
            "arg" => array:5 [ …5]
          ]
          5 => "yoast-seo-breadcrumbs"
        ]
        "menus" => array:2 [
          "primary" => "Menu Principal"
          "secondary" => "Menu Secondaire"
        ]
        "remove_action" => array:1 [
          "wp_head" => "wp_generator"
        ]
        "images_sizes" => array:1 [
          "square_sm" => array:3 [
            "w" => 300
            "h" => 300
            "crop" => array:2 [ …2]
          ]
        ]
      ]
      "acf" => array:2 [
        "google_map_api_key" => "AIzaSyAu3dKN5vnY2X4siAPEALK5hVUHkOF5fvE"
        "options" => array:1 [
          "options_page" => array:2 [
            "page" => array:4 [ …4]
            "sub_menus" => array:10 [ …10]
          ]
        ]
      ]
    ]
  }
  "services" => TimberService {#7944}
  "translations" => array:2 [
    "yagami_demo_title" => "Site de démonstration<br/> du starter thème "Yagami Adveris""
    "yagami_demo_content" => "Ce site Wordpress de démonstration présente le starter Adveris avec le thème "Yagami Adveris". Ce starter installe nativement les modules clés pour un site Wordpress optimisé. Le thème est ensuite adapté au design 100% sur-mesure créé par le studio créatif de l'agence."
  ]
  "src" => "https://www.vocalcom.com/wp-content/themes/yagami-adveris/web/src"
  "img" => "https://www.vocalcom.com/wp-content/themes/yagami-adveris/web/src/img"
  "dist" => "https://www.vocalcom.com/wp-content/themes/yagami-adveris/web/dist"
  "options" => array:30 [
    "scripts_analytics" => ""
    "cookies_banner_text" => "En poursuivant votre navigation, vous acceptez l’utilisation des cookies pour vous proposer des services adaptés et mesurer la fréquentation du site. <a href="https://www.vocalcom.com/mentions-legales/#cookies">En savoir plus</a>"
    "footer_copyright" => "© Tous droits réservés - <a href="https://www.vocalcom.com/mentions-legales">Mentions légales</a> - Création du site : <a href="https://www.adveris.fr" target="_blank" rel="noopener">Adveris</a>"
    "option_contact_phone" => "01 83 62 85 80"
    "option_contact_email" => "[email protected]"
    "option_contact_email_address" => "13 rue Uzès, 75002 Paris"
    "options_header_logo" => array:24 [
      "ID" => 11348
      "id" => 11348
      "title" => "logo-vocalcom"
      "filename" => "logo-vocalcom.svg"
      "filesize" => 12700
      "url" => "https://www.vocalcom.com/wp-content/uploads/2020/10/logo-vocalcom.svg"
      "link" => "https://www.vocalcom.com/logo-vocalcom-3/"
      "alt" => ""
      "author" => "1"
      "description" => ""
      "caption" => ""
      "name" => "logo-vocalcom-3"
      "status" => "inherit"
      "uploaded_to" => 0
      "date" => "2020-10-02 20:58:13"
      "modified" => "2020-10-02 20:58:13"
      "menu_order" => 0
      "mime_type" => "image/svg+xml"
      "type" => "image"
      "subtype" => "svg+xml"
      "icon" => "https://www.vocalcom.com/wp-includes/images/media/default.png"
      "width" => 311
      "height" => 49
      "sizes" => array:21 [
        "thumbnail" => "https://www.vocalcom.com/wp-content/uploads/2020/10/logo-vocalcom.svg"
        "thumbnail-width" => 150
        "thumbnail-height" => 150
        "medium" => "https://www.vocalcom.com/wp-content/uploads/2020/10/logo-vocalcom.svg"
        "medium-width" => 300
        "medium-height" => 300
        "medium_large" => "https://www.vocalcom.com/wp-content/uploads/2020/10/logo-vocalcom.svg"
        "medium_large-width" => 768
        "medium_large-height" => 1
        "large" => "https://www.vocalcom.com/wp-content/uploads/2020/10/logo-vocalcom.svg"
        "large-width" => 1024
        "large-height" => 1024
        "1536x1536" => "https://www.vocalcom.com/wp-content/uploads/2020/10/logo-vocalcom.svg"
        "1536x1536-width" => 311
        "1536x1536-height" => 49
        "2048x2048" => "https://www.vocalcom.com/wp-content/uploads/2020/10/logo-vocalcom.svg"
        "2048x2048-width" => 311
        "2048x2048-height" => 49
        "square_sm" => "https://www.vocalcom.com/wp-content/uploads/2020/10/logo-vocalcom.svg"
        "square_sm-width" => 300
        "square_sm-height" => 47
      ]
    ]
    "options_header_contact" => array:3 [
      "title" => "Contact us"
      "url" => "https://www.vocalcom.com/contact/"
      "target" => ""
    ]
    "options_header_demo" => array:3 [
      "title" => "Request a demo"
      "url" => "https://www.vocalcom.com/demo/"
      "target" => ""
    ]
    "options_header_phone" => "+33 (0)1 55 37 30 50 "
    "mentions" => array:4 [
      0 => array:2 [
        "acf_fc_layout" => "text"
        "text" => "©2020 Vocalcom"
      ]
      1 => array:2 [
        "acf_fc_layout" => "link"
        "link" => array:3 [
          "title" => "Legals"
          "url" => "https://www.vocalcom.com/legals/"
          "target" => ""
        ]
      ]
      2 => array:2 [
        "acf_fc_layout" => "link"
        "link" => array:3 [
          "title" => "Privacy"
          "url" => "https://www.vocalcom.com/privacy-statement/"
          "target" => ""
        ]
      ]
      3 => array:2 [
        "acf_fc_layout" => "link"
        "link" => array:3 [
          "title" => "Cookie policy"
          "url" => "https://www.vocalcom.com/cookie-policy/"
          "target" => ""
        ]
      ]
    ]
    "contact_subtitle" => "Interested in our solutions? "
    "contact_phone" => ""
    "contact_title" => "Get in touch and try it out"
    "contact_btn_left" => array:3 [
      "title" => "Contact us"
      "url" => "https://www.vocalcom.com/contact/"
      "target" => ""
    ]
    "contact_btn_right" => array:3 [
      "title" => "Request a demo"
      "url" => "https://www.vocalcom.com/demo/"
      "target" => ""
    ]
    "networks" => array:5 [
      0 => array:2 [
        "pictogram" => array:24 [
          "ID" => 377
          "id" => 377
          "title" => "facebook-icon"
          "filename" => "facebook-icon.svg"
          "filesize" => 1859
          "url" => "https://www.vocalcom.com/wp-content/uploads/2020/08/facebook-icon.svg"
          "link" => "https://www.vocalcom.com/solutions/collections-call-center/facebook-icon/"
          "alt" => ""
          "author" => "1"
          "description" => ""
          "caption" => ""
          "name" => "facebook-icon"
          "status" => "inherit"
          "uploaded_to" => 991
          "date" => "2020-08-18 08:16:51"
          "modified" => "2020-09-10 13:44:19"
          "menu_order" => 0
          "mime_type" => "image/svg+xml"
          "type" => "image"
          "subtype" => "svg+xml"
          "icon" => "https://www.vocalcom.com/wp-includes/images/media/default.png"
          "width" => 0
          "height" => 0
          "sizes" => array:21 [
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            "thumbnail-width" => 1
            "thumbnail-height" => 1
            "medium" => "https://www.vocalcom.com/wp-content/uploads/2020/08/facebook-icon.svg"
            "medium-width" => 1
            "medium-height" => 1
            "medium_large" => "https://www.vocalcom.com/wp-content/uploads/2020/08/facebook-icon.svg"
            "medium_large-width" => 1
            "medium_large-height" => 1
            "large" => "https://www.vocalcom.com/wp-content/uploads/2020/08/facebook-icon.svg"
            "large-width" => 1
            "large-height" => 1
            "1536x1536" => "https://www.vocalcom.com/wp-content/uploads/2020/08/facebook-icon.svg"
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            "2048x2048" => "https://www.vocalcom.com/wp-content/uploads/2020/08/facebook-icon.svg"
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            "square_sm-height" => 1
          ]
        ]
        "url" => "https://www.facebook.com/Vocalcom"
      ]
      1 => array:2 [
        "pictogram" => array:24 [
          "ID" => 389
          "id" => 389
          "title" => "linkedin-icon"
          "filename" => "linkedin-icon.svg"
          "filesize" => 2592
          "url" => "https://www.vocalcom.com/wp-content/uploads/2020/08/linkedin-icon.svg"
          "link" => "https://www.vocalcom.com/offers/cti-salesforce/linkedin-icon/"
          "alt" => ""
          "author" => "1"
          "description" => ""
          "caption" => ""
          "name" => "linkedin-icon"
          "status" => "inherit"
          "uploaded_to" => 2017
          "date" => "2020-08-18 08:17:10"
          "modified" => "2020-08-18 08:17:10"
          "menu_order" => 0
          "mime_type" => "image/svg+xml"
          "type" => "image"
          "subtype" => "svg+xml"
          "icon" => "https://www.vocalcom.com/wp-includes/images/media/default.png"
          "width" => 0
          "height" => 0
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          ]
        ]
        "url" => "https://www.linkedin.com/company/vocalcom"
      ]
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        "pictogram" => array:24 [
          "ID" => 411
          "id" => 411
          "title" => "twitter"
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          "url" => "https://www.vocalcom.com/wp-content/uploads/2020/08/twitter.svg"
          "link" => "https://www.vocalcom.com/twitter/"
          "alt" => ""
          "author" => "1"
          "description" => ""
          "caption" => ""
          "name" => "twitter"
          "status" => "inherit"
          "uploaded_to" => 0
          "date" => "2020-08-18 08:17:49"
          "modified" => "2020-08-18 08:17:49"
          "menu_order" => 0
          "mime_type" => "image/svg+xml"
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          "subtype" => "svg+xml"
          "icon" => "https://www.vocalcom.com/wp-includes/images/media/default.png"
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        "url" => "https://twitter.com/Vocalcom"
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        "pictogram" => array:24 [
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          "id" => 415
          "title" => "youtube"
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        "url" => "https://www.instagram.com/vocalcom/"
      ]
    ]
    "numbers" => array:131 [
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        "number" => "+971 4 446 41 00"
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        "number" => "+32 (0)2 467 82 11"
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        "number" => "+32 (0)2 467 82 11"
        "country" => "RS"
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        "number" => "+1 888 622 5266"
        "country" => "SG"
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        "number" => "+32 (0)2 467 82 11"
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        "number" => "+34 91 564 64 00"
        "country" => "ES"
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        "number" => "+971 4 446 41 00"
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        "number" => "+216 71 168 400"
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        "number" => "+216 71 168 400"
        "country" => "TN"
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        "number" => "+971 4 446 41 00"
        "country" => "TR"
      ]
      122 => array:2 [
        "number" => "+32 (0)2 467 82 11"
        "country" => "UA"
      ]
      123 => array:2 [
        "number" => "+971 4 446 41 00"
        "country" => "AE"
      ]
      124 => array:2 [
        "number" => "+44 800 310 0480"
        "country" => "GB"
      ]
      125 => array:2 [
        "number" => "+1 888 622 5266"
        "country" => "US"
      ]
      126 => array:2 [
        "number" => "+54 11 52 74 92 00"
        "country" => "UY"
      ]
      127 => array:2 [
        "number" => "+54 11 52 74 92 00"
        "country" => "VE"
      ]
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        "number" => "+971 4 446 41 00"
        "country" => "VN"
      ]
      129 => array:2 [
        "number" => "+971 4 446 41 00"
        "country" => "YE"
      ]
      130 => array:2 [
        "number" => "+216 71 168 400"
        "country" => "ZM"
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    ]
    "is_desactivated" => false
    "script_munchkin" => "<script type="text/javascript"> (function() { var didInit = false; function initMunchkin() { if(didInit === false) { didInit = true; Munchkin.init('343-QOJ-073'); } } var s = document.createElement('script'); s.type = 'text/javascript'; s.async = true; s.src = '//munchkin.marketo.net/munchkin.js'; s.onreadystatechange = function() { if (this.readyState == 'complete' || this.readyState == 'loaded') { initMunchkin(); } }; s.onload = initMunchkin; document.getElementsByTagName('head')[0].appendChild(s); })(); </script>"
    "bandeau_link" => array:3 [
      "title" => "Covid-19 Status"
      "url" => "https://www.vocalcom.com/blog/covid-19-status/"
      "target" => ""
    ]
    "string_news_btn" => "Read More"
    "numbers_keys" => array:4 [
      0 => array:2 [
        "numbers" => "20+"
        "text" => "<p>years of expertise in customer engagement</p>\n"
      ]
      1 => array:2 [
        "numbers" => "550,000 + "
        "text" => "<p>users in 47+ countries across five continents</p>\n"
      ]
      2 => array:2 [
        "numbers" => "1400+"
        "text" => "<p>customers worldwide</p>\n"
      ]
      3 => array:2 [
        "numbers" => "1 Billion "
        "text" => "<p>interactions processed annually</p>\n"
      ]
    ]
    "title_404" => "Error 404 : Page not found"
    "text_404" => """
      <p>This page doesn&#8217;t exist anymore</p>\n
      <p class="mb-25">We apologize for the inconvenience.</p>\n
      """
    "button_404" => array:3 [
      "title" => "Back to home"
      "url" => "https://www.vocalcom.com/"
      "target" => ""
    ]
    "script_contact" => """
      <script>\r\n
      MktoForms2.loadForm("//app-lon03.marketo.com", "343-QOJ-073", 162);\r\n
      MktoForms2.whenReady(function(form){\r\n
        form.addHiddenFields({\r\n
          'webForm' : document.location.href\r\n
        });\r\n
      });\r\n
      </script>
      """
    "script_livre_blanc" => """
      <script src="//app-lon03.marketo.com/js/forms2/js/forms2.min.js"></script>\r\n
      <form id="mktoForm_162"></form>\r\n
      <script>\r\n
      MktoForms2.loadForm("//app-lon03.marketo.com", "343-QOJ-073", 162, function(form){\r\n
          form.onSuccess(function(values, followUpUrl) {\r\n
              location.href = "https://www.vocalcom.com/confirmation";\r\n
              return false;\r\n
          });\r\n
      });\r\n
      MktoForms2.whenReady(function(form){\r\n
        form.addHiddenFields({\r\n
          'webForm' : document.location.href\r\n
        });\r\n
      });\r\n
      </script>
      """
    "string_filters" => "Filter by topic"
    "lien_vers_le_blog" => array:3 [
      "title" => "Blog"
      "url" => "https://www.vocalcom.com/blog/"
      "target" => ""
    ]
  ]
  "is_device" => false
  "links" => array:2 [
    "archives" => array:1 [
      "news" => "https://www.vocalcom.com"
    ]
    "pages" => array:1 [
      "page_exemple" => "https://www.vocalcom.com/blog/"
    ]
  ]
  "clear_head_for_yoast" => true
  "google_map_api_key" => "AIzaSyAu3dKN5vnY2X4siAPEALK5hVUHkOF5fvE"
  "current_language" => "en"
  "languages" => array:4 [
    "pt" => array:13 [
      "code" => "pt"
      "id" => "66"
      "native_name" => "Portuguese"
      "major" => "0"
      "active" => 0
      "default_locale" => "pt"
      "encode_url" => "0"
      "tag" => "pt_PT"
      "missing" => 0
      "translated_name" => "Portuguese"
      "url" => "https://www.vocalcom.com/pt/blog/"
      "country_flag_url" => "https://www.vocalcom.com/wp-content/uploads/flags/41Kg0GOLiML._AC_SX466_.jpg"
      "language_code" => "pt"
    ]
    "es" => array:13 [
      "code" => "es"
      "id" => "2"
      "native_name" => "Español"
      "major" => "1"
      "active" => 0
      "default_locale" => "es_ES"
      "encode_url" => "0"
      "tag" => "es"
      "missing" => 0
      "translated_name" => "Spanish"
      "url" => "https://www.vocalcom.com/es/blog/"
      "country_flag_url" => "https://www.vocalcom.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/es.png"
      "language_code" => "es"
    ]
    "fr" => array:13 [
      "code" => "fr"
      "id" => "4"
      "native_name" => "Français"
      "major" => "1"
      "active" => 0
      "default_locale" => "fr_FR"
      "encode_url" => "0"
      "tag" => "fr"
      "missing" => 0
      "translated_name" => "French"
      "url" => "https://www.vocalcom.com/fr/blog/"
      "country_flag_url" => "https://www.vocalcom.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/fr.png"
      "language_code" => "fr"
    ]
    "en" => array:13 [
      "code" => "en"
      "id" => "1"
      "native_name" => "English"
      "major" => "1"
      "active" => "1"
      "default_locale" => "en_US"
      "encode_url" => "0"
      "tag" => "en"
      "missing" => 0
      "translated_name" => "English"
      "url" => "https://www.vocalcom.com/blog/"
      "country_flag_url" => "https://www.vocalcom.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/en.png"
      "language_code" => "en"
    ]
  ]
  "blog_page_url" => "https://www.vocalcom.com/blog/"
  "notification" => null
  "phoneNumber" => "+1 888 622 5266"
  "templateName" => "templates/blog.php"
  "currentLang" => "en"
  "zone" => "Europe/London"
  "breadcrumbs" => "<nav id="breadcrumbs" class="main-breadcrumbs"><span><span><a href="https://www.vocalcom.com/">Home Page</a> &gt; <span class="breadcrumb_last" aria-current="page">Blog</span></span></span></nav>"
  "http_host" => "https://www.vocalcom.com"
  "wp_title" => "Blog | Vocalcom"
  "body_class" => "paged page-template page-template-templates page-template-blog page-template-templatesblog-php page page-id-519 paged-9 page-paged-9"
  "site" => Site {#2515
    +admin_email: "[email protected]"
    +blogname: null
    +charset: "UTF-8"
    +description: "Un site utilisant WordPress"
    +id: null
    +language: "en-US"
    +multisite: false
    +name: "Vocalcom"
    +pingback_url: "https://www.vocalcom.com/xmlrpc.php"
    +siteurl: null
    +theme: Theme {#2510
      +name: "Yagami - Adveris"
      +version: ""
      +parent: false
      +parent_slug: null
      +slug: "yagami-adveris"
      +uri: "https://www.vocalcom.com/wp-content/themes/yagami-adveris"
      -theme: WP_Theme {#2509
        +update: false
        -theme_root: "/var/www/vocalcom.com/htdocs/wp-content/themes"
        -headers: array:13 [
          "Name" => "Yagami - Adveris"
          "ThemeURI" => ""
          "Description" => "Custom starter to build wordpress theme from scratch"
          "Author" => "Kévin Vacherot"
          "AuthorURI" => "https://www.linkedin.com/in/k%C3%A9vin-vacherot-b9a004a2/"
          "Version" => ""
          "Template" => ""
          "Status" => ""
          "Tags" => "yagami, blank"
          "TextDomain" => "Yagami"
          "DomainPath" => ""
          "RequiresWP" => ""
          "RequiresPHP" => ""
        ]
        -headers_sanitized: array:2 [
          "Name" => "Yagami - Adveris"
          "Version" => ""
        ]
        -name_translated: null
        -errors: null
        -stylesheet: "yagami-adveris"
        -template: "yagami-adveris"
        -parent: null
        -theme_root_uri: "https://www.vocalcom.com/wp-content/themes"
        -textdomain_loaded: null
        -cache_hash: "4514eacb10839afd6e1b558e83c3a993"
      }
      +id: null
      +ID: null
      +object_type: null
    }
    +title: "Vocalcom"
    +url: "https://www.vocalcom.com"
    +home_url: "https://www.vocalcom.com"
    +site_url: "https://www.vocalcom.com"
    +rdf: "https://www.vocalcom.com/feed/rdf/"
    +rss: "https://www.vocalcom.com/feed/rss/"
    +rss2: "https://www.vocalcom.com/feed/"
    +atom: "https://www.vocalcom.com/feed/atom/"
    +ID: null
    +object_type: null
    +"pingback": "https://www.vocalcom.com/xmlrpc.php"
  }
  "request" => Request {#2508
    +post: []
    +get: []
    +id: null
    +ID: null
    +object_type: null
  }
  "user" => false
  "theme" => Theme {#2510}
  "posts" => PostQuery {#2506
    +found_posts: 1
    #userQuery: false
    #queryIterator: QueryIterator {#2505
      -_query: WP_Query {#5256
        +query: array:2 [
          "paged" => "9"
          "pagename" => "blog"
        ]
        +query_vars: array:63 [
          "paged" => 9
          "pagename" => "blog"
          "error" => ""
          "m" => ""
          "p" => 0
          "post_parent" => ""
          "subpost" => ""
          "subpost_id" => ""
          "attachment" => ""
          "attachment_id" => 0
          "name" => "blog"
          "page_id" => 0
          "second" => ""
          "minute" => ""
          "hour" => ""
          "day" => 0
          "monthnum" => 0
          "year" => 0
          "w" => 0
          "category_name" => ""
          "tag" => ""
          "cat" => ""
          "tag_id" => ""
          "author" => ""
          "author_name" => ""
          "feed" => ""
          "tb" => ""
          "meta_key" => ""
          "meta_value" => ""
          "preview" => ""
          "s" => ""
          "sentence" => ""
          "title" => ""
          "fields" => ""
          "menu_order" => ""
          "embed" => ""
          "category__in" => []
          "category__not_in" => []
          "category__and" => []
          "post__in" => []
          "post__not_in" => []
          "post_name__in" => []
          "tag__in" => []
          "tag__not_in" => []
          "tag__and" => []
          "tag_slug__in" => []
          "tag_slug__and" => []
          "post_parent__in" => []
          "post_parent__not_in" => []
          "author__in" => []
          "author__not_in" => []
          "ignore_sticky_posts" => false
          "suppress_filters" => false
          "cache_results" => true
          "update_post_term_cache" => true
          "lazy_load_term_meta" => true
          "update_post_meta_cache" => true
          "post_type" => ""
          "posts_per_page" => 10
          "nopaging" => false
          "comments_per_page" => "50"
          "no_found_rows" => false
          "order" => "DESC"
        ]
        +tax_query: null
        +meta_query: WP_Meta_Query {#2666
          +queries: []
          +relation: null
          +meta_table: null
          +meta_id_column: null
          +primary_table: null
          +primary_id_column: null
          #table_aliases: []
          #clauses: []
          #has_or_relation: false
        }
        +date_query: false
        +queried_object: WP_Post {#2678
          +ID: 519
          +post_author: "1"
          +post_date: "2020-08-31 12:00:46"
          +post_date_gmt: "2020-08-31 10:00:46"
          +post_content: ""
          +post_title: "Blog"
          +post_excerpt: ""
          +post_status: "publish"
          +comment_status: "closed"
          +ping_status: "closed"
          +post_password: ""
          +post_name: "blog"
          +to_ping: ""
          +pinged: ""
          +post_modified: "2020-09-24 19:53:08"
          +post_modified_gmt: "2020-09-24 17:53:08"
          +post_content_filtered: ""
          +post_parent: 0
          +guid: "https://www.vocalcom.com/?page_id=519"
          +menu_order: 0
          +post_type: "page"
          +post_mime_type: ""
          +comment_count: "0"
          +filter: "raw"
        }
        +queried_object_id: 519
        +request: """
          SELECT   vo_posts.* FROM vo_posts  JOIN vo_icl_translations wpml_translations\n
          \t\t\t\t\t\t\tON vo_posts.ID = wpml_translations.element_id\n
          \t\t\t\t\t\t\t\tAND wpml_translations.element_type = CONCAT('post_', vo_posts.post_type)  WHERE 1=1  AND (vo_posts.ID = '519') AND vo_posts.post_type = 'page' AND ( ( ( wpml_translations.language_code = 'en' OR 0 ) AND vo_posts.post_type  IN ('post','page','attachment','wp_block','companies','awards','offices','partners' )  ) OR vo_posts.post_type  NOT  IN ('post','page','attachment','wp_block','companies','awards','offices','partners' )  )  ORDER BY vo_posts.post_date DESC 
          """
        +posts: & array:1 [
          0 => WP_Post {#2645
            +ID: 519
            +post_author: "1"
            +post_date: "2020-08-31 12:00:46"
            +post_date_gmt: "2020-08-31 10:00:46"
            +post_content: ""
            +post_title: "Blog"
            +post_excerpt: ""
            +post_status: "publish"
            +comment_status: "closed"
            +ping_status: "closed"
            +post_password: ""
            +post_name: "blog"
            +to_ping: ""
            +pinged: ""
            +post_modified: "2020-09-24 19:53:08"
            +post_modified_gmt: "2020-09-24 17:53:08"
            +post_content_filtered: ""
            +post_parent: 0
            +guid: "https://www.vocalcom.com/?page_id=519"
            +menu_order: 0
            +post_type: "page"
            +post_mime_type: ""
            +comment_count: "0"
            +filter: "raw"
            +"status": "publish"
            +"id": 519
            +"slug": "blog"
            +"custom": array:9 [
              "_edit_last" => "2"
              "_wp_page_template" => "templates/blog.php"
              "chapo" => "<p>Learn about Vocalcom’s latest news and analyses to optimize your contact center performance and deliver an exceptional customer experience.</p>"
              "_chapo" => "field_5f3a893bce810"
              "_wpml_media_duplicate" => "1"
              "_wpml_media_featured" => "1"
              "_edit_lock" => "1601655001:1"
              "_yoast_wpseo_bctitle" => "Blog"
              "inline_featured_image" => "0"
            ]
          }
        ]
        +post_count: 1
        +current_post: -1
        +in_the_loop: false
        +post: WP_Post {#2645}
        +comment_count: 0
        +current_comment: -1
        +found_posts: 1
        +max_num_pages: 0
        +max_num_comment_pages: 0
        +is_single: false
        +is_preview: false
        +is_page: true
        +is_archive: false
        +is_date: false
        +is_year: false
        +is_month: false
        +is_day: false
        +is_time: false
        +is_author: false
        +is_category: false
        +is_tag: false
        +is_tax: false
        +is_search: false
        +is_feed: false
        +is_comment_feed: false
        +is_trackback: false
        +is_home: false
        +is_privacy_policy: false
        +is_404: false
        +is_embed: false
        +is_paged: true
        +is_admin: false
        +is_attachment: false
        +is_singular: true
        +is_robots: false
        +is_favicon: false
        +is_posts_page: false
        +is_post_type_archive: false
        -query_vars_hash: "e94ce9f9d987fd63d4d1f24d26b3a253"
        -query_vars_changed: false
        +thumbnails_cached: false
        -stopwords: null
        -compat_fields: array:2 [
          0 => "query_vars_hash"
          1 => "query_vars_changed"
        ]
        -compat_methods: array:2 [
          0 => "init_query_flags"
          1 => "parse_tax_query"
        ]
      }
      -_posts_class: "\Timber\Post"
    }
    #pagination: null
    flag::STD_PROP_LIST: false
    flag::ARRAY_AS_PROPS: false
    iteratorClass: "Timber\PostsIterator"
    storage: array:1 [
      0 => Post {#2503
        +ImageClass: "Timber\Image"
        +PostClass: "Timber\Post"
        +TermClass: "Timber\Term"
        +object_type: "post"
        +custom: array:9 [
          "_edit_last" => "2"
          "_wp_page_template" => "templates/blog.php"
          "chapo" => "<p>Learn about Vocalcom’s latest news and analyses to optimize your contact center performance and deliver an exceptional customer experience.</p>"
          "_chapo" => "field_5f3a893bce810"
          "_wpml_media_duplicate" => "1"
          "_wpml_media_featured" => "1"
          "_edit_lock" => "1601655001:1"
          "_yoast_wpseo_bctitle" => "Blog"
          "inline_featured_image" => "0"
        ]
        #___content: null
        #_permalink: null
        #_next: []
        #_prev: []
        #_css_class: null
        +id: 519
        +ID: 519
        +post_author: "1"
        +post_content: ""
        +post_date: "2020-08-31 12:00:46"
        +post_excerpt: ""
        +post_parent: 0
        +post_status: "publish"
        +post_title: "Blog"
        +post_type: "page"
        +slug: "blog"
        #__type: null
        +"_edit_last": "2"
        +"_wp_page_template": "templates/blog.php"
        +"chapo": "<p>Learn about Vocalcom’s latest news and analyses to optimize your contact center performance and deliver an exceptional customer experience.</p>"
        +"_chapo": "field_5f3a893bce810"
        +"_wpml_media_duplicate": "1"
        +"_wpml_media_featured": "1"
        +"_edit_lock": "1601655001:1"
        +"_yoast_wpseo_bctitle": "Blog"
        +"inline_featured_image": "0"
        +"post_date_gmt": "2020-08-31 10:00:46"
        +"comment_status": "closed"
        +"ping_status": "closed"
        +"post_password": ""
        +"post_name": "blog"
        +"to_ping": ""
        +"pinged": ""
        +"post_modified": "2020-09-24 19:53:08"
        +"post_modified_gmt": "2020-09-24 17:53:08"
        +"post_content_filtered": ""
        +"guid": "https://www.vocalcom.com/?page_id=519"
        +"menu_order": 0
        +"post_mime_type": ""
        +"comment_count": "0"
        +"filter": "raw"
        +"status": "publish"
      }
    ]
  }
  "wp_head" => FunctionWrapper {#2504
    -_class: null
    -_function: "wp_head"
    -_args: []
    -_use_ob: false
  }
  "wp_footer" => FunctionWrapper {#2501
    -_class: null
    -_function: "wp_footer"
    -_args: []
    -_use_ob: false
  }
  "menu" => array:2 [
    "primary" => Menu {#2499
      +MenuItemClass: "Timber\MenuItem"
      +PostClass: "Timber\Post"
      +depth: 0
      +items: array:5 [
        0 => MenuItem {#7754
          +children: array:7 [
            0 => MenuItem {#7737 …70}
            1 => MenuItem {#7735 …72}
            2 => MenuItem {#7727 …72}
            3 => MenuItem {#7717 …72}
            4 => MenuItem {#7707 …72}
            5 => MenuItem {#7695 …72}
            6 => MenuItem {#7689 …72}
          ]
          +has_child_class: true
          +classes: array:6 [
            0 => ""
            1 => "menu-item"
            2 => "menu-item-type-post_type"
            3 => "menu-item-object-page"
            4 => "menu-item-91"
            5 => "menu-item-has-children"
          ]
          +class: "menu-item menu-item-type-post_type menu-item-object-page menu-item-91 menu-item-has-children"
          +level: 0
          +post_name: "91"
          +url: "https://www.vocalcom.com/call-center-solutions/"
          +PostClass: "Timber\Post"
          +current: false
          +current_item_parent: false
          +current_item_ancestor: false
          #menu: Menu {#2499}
          #_name: null
          #_menu_item_object_id: "69"
          #_menu_item_url: ""
          #menu_object: Post {#2449
            +ImageClass: "Timber\Image"
            +PostClass: "Timber\Post"
            +TermClass: "Timber\Term"
            +object_type: "post"
            +custom: array:12 [ …12]
            #___content: null
            #_permalink: null
            #_next: []
            #_prev: []
            #_css_class: null
            +id: 91
            +ID: 91
            +post_author: "1"
            +post_content: " "
            +post_date: "2020-07-02 14:23:55"
            +post_excerpt: ""
            +post_parent: 0
            +post_status: "publish"
            +post_title: ""
            +post_type: "nav_menu_item"
            +slug: "91"
            #__type: null
            +"_menu_item_type": "post_type"
            +"_menu_item_menu_item_parent": "0"
            +"_menu_item_object_id": "69"
            +"_menu_item_object": "page"
            +"_menu_item_target": ""
            +"_menu_item_classes": array:1 [ …1]
            +"_menu_item_xfn": ""
            +"_menu_item_url": ""
            +"menu_anchor": ""
            +"_menu_anchor": "field_5f6092fedfe99"
            +"is_disabled": "0"
            +"_is_disabled": "field_5f6092fedfe99"
            +"post_date_gmt": "2020-07-02 12:23:55"
            +"comment_status": "closed"
            +"ping_status": "closed"
            +"post_password": ""
            +"post_name": "91"
            +"to_ping": ""
            +"pinged": ""
            +"post_modified": "2020-09-30 09:29:07"
            +"post_modified_gmt": "2020-09-30 07:29:07"
            +"post_content_filtered": ""
            +"guid": "https://www.vocalcom.com/?p=91"
            +"menu_order": 1
            +"post_mime_type": ""
            +"comment_count": "0"
            +"filter": "raw"
            +"db_id": 91
            +"menu_item_parent": "0"
            +"object_id": "69"
            +"object": "page"
            +"type_label": "Page"
            +"url": "https://www.vocalcom.com/call-center-solutions/"
            +"target": ""
            +"attr_title": ""
            +"description": ""
            +"classes": array:4 [ …4]
            +"xfn": ""
            +"current": false
            +"current_item_ancestor": false
            +"current_item_parent": false
            +"__title": "Capabilities"
            +"status": "publish"
          }
          +id: 91
          +ID: 91
          +object_type: "post"
          +"ImageClass": "Timber\Image"
          +"TermClass": "Timber\Term"
          +"custom": array:12 [
            "_menu_item_type" => "post_type"
            "_menu_item_menu_item_parent" => "0"
            "_menu_item_object_id" => "69"
            "_menu_item_object" => "page"
            "_menu_item_target" => ""
            "_menu_item_classes" => array:1 [ …1]
            "_menu_item_xfn" => ""
            "_menu_item_url" => ""
            "menu_anchor" => ""
            "_menu_anchor" => "field_5f6092fedfe99"
            "is_disabled" => "0"
            "_is_disabled" => "field_5f6092fedfe99"
          ]
          +"___content": null
          +"_permalink": null
          +"_next": []
          +"_prev": []
          +"_css_class": null
          +"post_author": "1"
          +"post_content": " "
          +"post_date": "2020-07-02 14:23:55"
          +"post_excerpt": ""
          +"post_parent": 0
          +"post_status": "publish"
          +"post_title": ""
          +"post_type": "nav_menu_item"
          +"__type": null
          +"_menu_item_type": "post_type"
          +"_menu_item_menu_item_parent": "0"
          +"_menu_item_object": "page"
          +"_menu_item_target": ""
          +"_menu_item_classes": array:1 [
            0 => ""
          ]
          +"_menu_item_xfn": ""
          +"menu_anchor": ""
          +"_menu_anchor": "field_5f6092fedfe99"
          +"is_disabled": "0"
          +"_is_disabled": "field_5f6092fedfe99"
          +"post_date_gmt": "2020-07-02 12:23:55"
          +"comment_status": "closed"
          +"ping_status": "closed"
          +"post_password": ""
          +"to_ping": ""
          +"pinged": ""
          +"post_modified": "2020-09-30 09:29:07"
          +"post_modified_gmt": "2020-09-30 07:29:07"
          +"post_content_filtered": ""
          +"guid": "https://www.vocalcom.com/?p=91"
          +"menu_order": 1
          +"post_mime_type": ""
          +"comment_count": "0"
          +"filter": "raw"
          +"db_id": 91
          +"menu_item_parent": "0"
          +"object_id": "69"
          +"object": "page"
          +"type_label": "Page"
          +"target": ""
          +"attr_title": ""
          +"description": ""
          +"xfn": ""
          +"__title": "Capabilities"
          +"status": "publish"
          +"name": "Capabilities"
        }
        1 => MenuItem {#7677
          +children: array:3 [
            0 => MenuItem {#7675 …72}
            1 => MenuItem {#7673 …72}
            2 => MenuItem {#7671 …72}
          ]
          +has_child_class: true
          +classes: array:6 [
            0 => ""
            1 => "menu-item"
            2 => "menu-item-type-post_type"
            3 => "menu-item-object-page"
            4 => "menu-item-1767"
            5 => "menu-item-has-children"
          ]
          +class: "menu-item menu-item-type-post_type menu-item-object-page menu-item-1767 menu-item-has-children"
          +level: 0
          +post_name: "1767"
          +url: "https://www.vocalcom.com/solutions/"
          +PostClass: "Timber\Post"
          +current: false
          +current_item_parent: false
          +current_item_ancestor: false
          #menu: Menu {#2499}
          #_name: null
          #_menu_item_object_id: "71"
          #_menu_item_url: ""
          #menu_object: Post {#7678
            +ImageClass: "Timber\Image"
            +PostClass: "Timber\Post"
            +TermClass: "Timber\Term"
            +object_type: "post"
            +custom: array:12 [ …12]
            #___content: null
            #_permalink: null
            #_next: []
            #_prev: []
            #_css_class: null
            +id: 1767
            +ID: 1767
            +post_author: "1"
            +post_content: " "
            +post_date: "2020-09-14 14:47:56"
            +post_excerpt: ""
            +post_parent: 0
            +post_status: "publish"
            +post_title: ""
            +post_type: "nav_menu_item"
            +slug: "1767"
            #__type: null
            +"_menu_item_type": "post_type"
            +"_menu_item_menu_item_parent": "0"
            +"_menu_item_object_id": "71"
            +"_menu_item_object": "page"
            +"_menu_item_target": ""
            +"_menu_item_classes": array:1 [ …1]
            +"_menu_item_xfn": ""
            +"_menu_item_url": ""
            +"menu_anchor": ""
            +"_menu_anchor": "field_5f6092fedfe99"
            +"is_disabled": "1"
            +"_is_disabled": "field_5f6092fedfe99"
            +"post_date_gmt": "2020-09-14 12:47:56"
            +"comment_status": "closed"
            +"ping_status": "closed"
            +"post_password": ""
            +"post_name": "1767"
            +"to_ping": ""
            +"pinged": ""
            +"post_modified": "2020-09-30 09:29:27"
            +"post_modified_gmt": "2020-09-30 07:29:27"
            +"post_content_filtered": ""
            +"guid": "https://www.vocalcom.com/?p=1767"
            +"menu_order": 32
            +"post_mime_type": ""
            +"comment_count": "0"
            +"filter": "raw"
            +"db_id": 1767
            +"menu_item_parent": "0"
            +"object_id": "71"
            +"object": "page"
            +"type_label": "Page"
            +"url": "https://www.vocalcom.com/solutions/"
            +"target": ""
            +"attr_title": ""
            +"description": ""
            +"classes": array:4 [ …4]
            +"xfn": ""
            +"current": false
            +"current_item_ancestor": false
            +"current_item_parent": false
            +"__title": "Solutions"
            +"status": "publish"
          }
          +id: 1767
          +ID: 1767
          +object_type: "post"
          +"ImageClass": "Timber\Image"
          +"TermClass": "Timber\Term"
          +"custom": array:12 [
            "_menu_item_type" => "post_type"
            "_menu_item_menu_item_parent" => "0"
            "_menu_item_object_id" => "71"
            "_menu_item_object" => "page"
            "_menu_item_target" => ""
            "_menu_item_classes" => array:1 [ …1]
            "_menu_item_xfn" => ""
            "_menu_item_url" => ""
            "menu_anchor" => ""
            "_menu_anchor" => "field_5f6092fedfe99"
            "is_disabled" => "1"
            "_is_disabled" => "field_5f6092fedfe99"
          ]
          +"___content": null
          +"_permalink": null
          +"_next": []
          +"_prev": []
          +"_css_class": null
          +"post_author": "1"
          +"post_content": " "
          +"post_date": "2020-09-14 14:47:56"
          +"post_excerpt": ""
          +"post_parent": 0
          +"post_status": "publish"
          +"post_title": ""
          +"post_type": "nav_menu_item"
          +"__type": null
          +"_menu_item_type": "post_type"
          +"_menu_item_menu_item_parent": "0"
          +"_menu_item_object": "page"
          +"_menu_item_target": ""
          +"_menu_item_classes": array:1 [
            0 => ""
          ]
          +"_menu_item_xfn": ""
          +"menu_anchor": ""
          +"_menu_anchor": "field_5f6092fedfe99"
          +"is_disabled": "1"
          +"_is_disabled": "field_5f6092fedfe99"
          +"post_date_gmt": "2020-09-14 12:47:56"
          +"comment_status": "closed"
          +"ping_status": "closed"
          +"post_password": ""
          +"to_ping": ""
          +"pinged": ""
          +"post_modified": "2020-09-30 09:29:27"
          +"post_modified_gmt": "2020-09-30 07:29:27"
          +"post_content_filtered": ""
          +"guid": "https://www.vocalcom.com/?p=1767"
          +"menu_order": 32
          +"post_mime_type": ""
          +"comment_count": "0"
          +"filter": "raw"
          +"db_id": 1767
          +"menu_item_parent": "0"
          +"object_id": "71"
          +"object": "page"
          +"type_label": "Page"
          +"target": ""
          +"attr_title": ""
          +"description": ""
          +"xfn": ""
          +"__title": "Solutions"
          +"status": "publish"
          +"name": "Solutions"
        }
        2 => MenuItem {#7669
          +children: array:3 [
            0 => MenuItem {#7667 …72}
            1 => MenuItem {#7665 …70}
            2 => MenuItem {#7663 …72}
          ]
          +has_child_class: true
          +classes: array:6 [
            0 => ""
            1 => "menu-item"
            2 => "menu-item-type-custom"
            3 => "menu-item-object-custom"
            4 => "menu-item-1771"
            5 => "menu-item-has-children"
          ]
          +class: "menu-item menu-item-type-custom menu-item-object-custom menu-item-1771 menu-item-has-children"
          +level: 0
          +post_name: "products"
          +url: "#"
          +PostClass: "Timber\Post"
          +current: false
          +current_item_parent: false
          +current_item_ancestor: false
          #menu: Menu {#2499}
          #_name: null
          #_menu_item_object_id: "1771"
          #_menu_item_url: "#"
          #menu_object: Post {#7670
            +ImageClass: "Timber\Image"
            +PostClass: "Timber\Post"
            +TermClass: "Timber\Term"
            +object_type: "post"
            +custom: array:12 [ …12]
            #___content: null
            #_permalink: null
            #_next: []
            #_prev: []
            #_css_class: null
            +id: 1771
            +ID: 1771
            +post_author: "1"
            +post_content: ""
            +post_date: "2020-09-14 14:47:57"
            +post_excerpt: ""
            +post_parent: 0
            +post_status: "publish"
            +post_title: "Offers"
            +post_type: "nav_menu_item"
            +slug: "products"
            #__type: null
            +"_menu_item_type": "custom"
            +"_menu_item_menu_item_parent": "0"
            +"_menu_item_object_id": "1771"
            +"_menu_item_object": "custom"
            +"_menu_item_target": ""
            +"_menu_item_classes": array:1 [ …1]
            +"_menu_item_xfn": ""
            +"_menu_item_url": "#"
            +"menu_anchor": ""
            +"_menu_anchor": "field_5f6092fedfe99"
            +"is_disabled": "1"
            +"_is_disabled": "field_5f6092fedfe99"
            +"post_date_gmt": "2020-09-14 12:47:57"
            +"comment_status": "closed"
            +"ping_status": "closed"
            +"post_password": ""
            +"post_name": "products"
            +"to_ping": ""
            +"pinged": ""
            +"post_modified": "2020-09-30 09:29:29"
            +"post_modified_gmt": "2020-09-30 07:29:29"
            +"post_content_filtered": ""
            +"guid": "https://www.vocalcom.com/?p=1771"
            +"menu_order": 36
            +"post_mime_type": ""
            +"comment_count": "0"
            +"filter": "raw"
            +"db_id": 1771
            +"menu_item_parent": "0"
            +"object_id": "1771"
            +"object": "custom"
            +"type_label": "Custom Link"
            +"url": "#"
            +"target": ""
            +"attr_title": ""
            +"description": ""
            +"classes": array:4 [ …4]
            +"xfn": ""
            +"current": false
            +"current_item_ancestor": false
            +"current_item_parent": false
            +"__title": "Offers"
            +"status": "publish"
          }
          +id: 1771
          +ID: 1771
          +object_type: "post"
          +"ImageClass": "Timber\Image"
          +"TermClass": "Timber\Term"
          +"custom": array:12 [
            "_menu_item_type" => "custom"
            "_menu_item_menu_item_parent" => "0"
            "_menu_item_object_id" => "1771"
            "_menu_item_object" => "custom"
            "_menu_item_target" => ""
            "_menu_item_classes" => array:1 [ …1]
            "_menu_item_xfn" => ""
            "_menu_item_url" => "#"
            "menu_anchor" => ""
            "_menu_anchor" => "field_5f6092fedfe99"
            "is_disabled" => "1"
            "_is_disabled" => "field_5f6092fedfe99"
          ]
          +"___content": null
          +"_permalink": null
          +"_next": []
          +"_prev": []
          +"_css_class": null
          +"post_author": "1"
          +"post_content": ""
          +"post_date": "2020-09-14 14:47:57"
          +"post_excerpt": ""
          +"post_parent": 0
          +"post_status": "publish"
          +"post_title": "Offers"
          +"post_type": "nav_menu_item"
          +"__type": null
          +"_menu_item_type": "custom"
          +"_menu_item_menu_item_parent": "0"
          +"_menu_item_object": "custom"
          +"_menu_item_target": ""
          +"_menu_item_classes": array:1 [
            0 => ""
          ]
          +"_menu_item_xfn": ""
          +"menu_anchor": ""
          +"_menu_anchor": "field_5f6092fedfe99"
          +"is_disabled": "1"
          +"_is_disabled": "field_5f6092fedfe99"
          +"post_date_gmt": "2020-09-14 12:47:57"
          +"comment_status": "closed"
          +"ping_status": "closed"
          +"post_password": ""
          +"to_ping": ""
          +"pinged": ""
          +"post_modified": "2020-09-30 09:29:29"
          +"post_modified_gmt": "2020-09-30 07:29:29"
          +"post_content_filtered": ""
          +"guid": "https://www.vocalcom.com/?p=1771"
          +"menu_order": 36
          +"post_mime_type": ""
          +"comment_count": "0"
          +"filter": "raw"
          +"db_id": 1771
          +"menu_item_parent": "0"
          +"object_id": "1771"
          +"object": "custom"
          +"type_label": "Custom Link"
          +"target": ""
          +"attr_title": ""
          +"description": ""
          +"xfn": ""
          +"__title": "Offers"
          +"status": "publish"
          +"name": "Offers"
        }
        3 => MenuItem {#7661
          +children: array:1 [
            0 => MenuItem {#7659 …72}
          ]
          +has_child_class: true
          +classes: array:10 [
            0 => ""
            1 => "menu-item"
            2 => "menu-item-type-post_type"
            3 => "menu-item-object-page"
            4 => "current-menu-ancestor"
            5 => "current-menu-parent"
            6 => "current_page_parent"
            7 => "current_page_ancestor"
            8 => "menu-item-87"
            9 => "menu-item-has-children"
          ]
          +class: "menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-87 menu-item-has-children"
          +level: 0
          +post_name: "87"
          +url: "https://www.vocalcom.com/resources/"
          +PostClass: "Timber\Post"
          +current: false
          +current_item_parent: true
          +current_item_ancestor: true
          #menu: Menu {#2499}
          #_name: null
          #_menu_item_object_id: "78"
          #_menu_item_url: ""
          #menu_object: Post {#7662
            +ImageClass: "Timber\Image"
            +PostClass: "Timber\Post"
            +TermClass: "Timber\Term"
            +object_type: "post"
            +custom: array:12 [ …12]
            #___content: null
            #_permalink: null
            #_next: []
            #_prev: []
            #_css_class: null
            +id: 87
            +ID: 87
            +post_author: "1"
            +post_content: " "
            +post_date: "2020-07-02 14:23:58"
            +post_excerpt: ""
            +post_parent: 0
            +post_status: "publish"
            +post_title: ""
            +post_type: "nav_menu_item"
            +slug: "87"
            #__type: null
            +"_menu_item_type": "post_type"
            +"_menu_item_menu_item_parent": "0"
            +"_menu_item_object_id": "78"
            +"_menu_item_object": "page"
            +"_menu_item_target": ""
            +"_menu_item_classes": array:1 [ …1]
            +"_menu_item_xfn": ""
            +"_menu_item_url": ""
            +"menu_anchor": ""
            +"_menu_anchor": "field_5f6092fedfe99"
            +"is_disabled": "1"
            +"_is_disabled": "field_5f6092fedfe99"
            +"post_date_gmt": "2020-07-02 12:23:58"
            +"comment_status": "closed"
            +"ping_status": "closed"
            +"post_password": ""
            +"post_name": "87"
            +"to_ping": ""
            +"pinged": ""
            +"post_modified": "2020-09-30 09:29:31"
            +"post_modified_gmt": "2020-09-30 07:29:31"
            +"post_content_filtered": ""
            +"guid": "https://www.vocalcom.com/?p=87"
            +"menu_order": 40
            +"post_mime_type": ""
            +"comment_count": "0"
            +"filter": "raw"
            +"db_id": 87
            +"menu_item_parent": "0"
            +"object_id": "78"
            +"object": "page"
            +"type_label": "Page"
            +"url": "https://www.vocalcom.com/resources/"
            +"target": ""
            +"attr_title": ""
            +"description": ""
            +"classes": array:8 [ …8]
            +"xfn": ""
            +"current": false
            +"current_item_ancestor": true
            +"current_item_parent": true
            +"__title": "Resources"
            +"status": "publish"
          }
          +id: 87
          +ID: 87
          +object_type: "post"
          +"ImageClass": "Timber\Image"
          +"TermClass": "Timber\Term"
          +"custom": array:12 [
            "_menu_item_type" => "post_type"
            "_menu_item_menu_item_parent" => "0"
            "_menu_item_object_id" => "78"
            "_menu_item_object" => "page"
            "_menu_item_target" => ""
            "_menu_item_classes" => array:1 [ …1]
            "_menu_item_xfn" => ""
            "_menu_item_url" => ""
            "menu_anchor" => ""
            "_menu_anchor" => "field_5f6092fedfe99"
            "is_disabled" => "1"
            "_is_disabled" => "field_5f6092fedfe99"
          ]
          +"___content": null
          +"_permalink": null
          +"_next": []
          +"_prev": []
          +"_css_class": null
          +"post_author": "1"
          +"post_content": " "
          +"post_date": "2020-07-02 14:23:58"
          +"post_excerpt": ""
          +"post_parent": 0
          +"post_status": "publish"
          +"post_title": ""
          +"post_type": "nav_menu_item"
          +"__type": null
          +"_menu_item_type": "post_type"
          +"_menu_item_menu_item_parent": "0"
          +"_menu_item_object": "page"
          +"_menu_item_target": ""
          +"_menu_item_classes": array:1 [
            0 => ""
          ]
          +"_menu_item_xfn": ""
          +"menu_anchor": ""
          +"_menu_anchor": "field_5f6092fedfe99"
          +"is_disabled": "1"
          +"_is_disabled": "field_5f6092fedfe99"
          +"post_date_gmt": "2020-07-02 12:23:58"
          +"comment_status": "closed"
          +"ping_status": "closed"
          +"post_password": ""
          +"to_ping": ""
          +"pinged": ""
          +"post_modified": "2020-09-30 09:29:31"
          +"post_modified_gmt": "2020-09-30 07:29:31"
          +"post_content_filtered": ""
          +"guid": "https://www.vocalcom.com/?p=87"
          +"menu_order": 40
          +"post_mime_type": ""
          +"comment_count": "0"
          +"filter": "raw"
          +"db_id": 87
          +"menu_item_parent": "0"
          +"object_id": "78"
          +"object": "page"
          +"type_label": "Page"
          +"target": ""
          +"attr_title": ""
          +"description": ""
          +"xfn": ""
          +"__title": "Resources"
          +"status": "publish"
          +"name": "Resources"
        }
        4 => MenuItem {#7657
          +children: array:2 [
            0 => MenuItem {#7655 …72}
            1 => MenuItem {#7653 …72}
          ]
          +has_child_class: true
          +classes: array:6 [
            0 => ""
            1 => "menu-item"
            2 => "menu-item-type-post_type"
            3 => "menu-item-object-page"
            4 => "menu-item-86"
            5 => "menu-item-has-children"
          ]
          +class: "menu-item menu-item-type-post_type menu-item-object-page menu-item-86 menu-item-has-children"
          +level: 0
          +post_name: "86"
          +url: "https://www.vocalcom.com/about-us/"
          +PostClass: "Timber\Post"
          +current: false
          +current_item_parent: false
          +current_item_ancestor: false
          #menu: Menu {#2499}
          #_name: null
          #_menu_item_object_id: "80"
          #_menu_item_url: ""
          #menu_object: Post {#7658
            +ImageClass: "Timber\Image"
            +PostClass: "Timber\Post"
            +TermClass: "Timber\Term"
            +object_type: "post"
            +custom: array:12 [ …12]
            #___content: null
            #_permalink: null
            #_next: []
            #_prev: []
            #_css_class: null
            +id: 86
            +ID: 86
            +post_author: "1"
            +post_content: " "
            +post_date: "2020-07-02 14:23:59"
            +post_excerpt: ""
            +post_parent: 0
            +post_status: "publish"
            +post_title: ""
            +post_type: "nav_menu_item"
            +slug: "86"
            #__type: null
            +"_menu_item_type": "post_type"
            +"_menu_item_menu_item_parent": "0"
            +"_menu_item_object_id": "80"
            +"_menu_item_object": "page"
            +"_menu_item_target": ""
            +"_menu_item_classes": array:1 [ …1]
            +"_menu_item_xfn": ""
            +"_menu_item_url": ""
            +"menu_anchor": ""
            +"_menu_anchor": "field_5f6092fedfe99"
            +"is_disabled": "1"
            +"_is_disabled": "field_5f6092fedfe99"
            +"post_date_gmt": "2020-07-02 12:23:59"
            +"comment_status": "closed"
            +"ping_status": "closed"
            +"post_password": ""
            +"post_name": "86"
            +"to_ping": ""
            +"pinged": ""
            +"post_modified": "2020-09-30 09:29:32"
            +"post_modified_gmt": "2020-09-30 07:29:32"
            +"post_content_filtered": ""
            +"guid": "https://www.vocalcom.com/?p=86"
            +"menu_order": 42
            +"post_mime_type": ""
            +"comment_count": "0"
            +"filter": "raw"
            +"db_id": 86
            +"menu_item_parent": "0"
            +"object_id": "80"
            +"object": "page"
            +"type_label": "Page"
            +"url": "https://www.vocalcom.com/about-us/"
            +"target": ""
            +"attr_title": ""
            +"description": ""
            +"classes": array:4 [ …4]
            +"xfn": ""
            +"current": false
            +"current_item_ancestor": false
            +"current_item_parent": false
            +"__title": "About Us"
            +"status": "publish"
          }
          +id: 86
          +ID: 86
          +object_type: "post"
          +"ImageClass": "Timber\Image"
          +"TermClass": "Timber\Term"
          +"custom": array:12 [
            "_menu_item_type" => "post_type"
            "_menu_item_menu_item_parent" => "0"
            "_menu_item_object_id" => "80"
            "_menu_item_object" => "page"
            "_menu_item_target" => ""
            "_menu_item_classes" => array:1 [ …1]
            "_menu_item_xfn" => ""
            "_menu_item_url" => ""
            "menu_anchor" => ""
            "_menu_anchor" => "field_5f6092fedfe99"
            "is_disabled" => "1"
            "_is_disabled" => "field_5f6092fedfe99"
          ]
          +"___content": null
          +"_permalink": null
          +"_next": []
          +"_prev": []
          +"_css_class": null
          +"post_author": "1"
          +"post_content": " "
          +"post_date": "2020-07-02 14:23:59"
          +"post_excerpt": ""
          +"post_parent": 0
          +"post_status": "publish"
          +"post_title": ""
          +"post_type": "nav_menu_item"
          +"__type": null
          +"_menu_item_type": "post_type"
          +"_menu_item_menu_item_parent": "0"
          +"_menu_item_object": "page"
          +"_menu_item_target": ""
          +"_menu_item_classes": array:1 [
            0 => ""
          ]
          +"_menu_item_xfn": ""
          +"menu_anchor": ""
          +"_menu_anchor": "field_5f6092fedfe99"
          +"is_disabled": "1"
          +"_is_disabled": "field_5f6092fedfe99"
          +"post_date_gmt": "2020-07-02 12:23:59"
          +"comment_status": "closed"
          +"ping_status": "closed"
          +"post_password": ""
          +"to_ping": ""
          +"pinged": ""
          +"post_modified": "2020-09-30 09:29:32"
          +"post_modified_gmt": "2020-09-30 07:29:32"
          +"post_content_filtered": ""
          +"guid": "https://www.vocalcom.com/?p=86"
          +"menu_order": 42
          +"post_mime_type": ""
          +"comment_count": "0"
          +"filter": "raw"
          +"db_id": 86
          +"menu_item_parent": "0"
          +"object_id": "80"
          +"object": "page"
          +"type_label": "Page"
          +"target": ""
          +"attr_title": ""
          +"description": ""
          +"xfn": ""
          +"__title": "About Us"
          +"status": "publish"
          +"name": "About Us"
        }
      ]
      +id: 4
      +ID: 4
      +term_id: 4
      +name: "Main menu - Anglais"
      +title: "Main menu - Anglais"
      +options: array:1 [
        "depth" => 0
      ]
      +raw_options: []
      +theme_location: "primary"
      +TermClass: "Term"
      +object_type: "term"
      +_children: null
      +taxonomy: "nav_menu"
      +"slug": "main-menu-anglais"
      +"term_group": 0
      +"term_taxonomy_id": 4
      +"parent": 0
      +"count": 44
      +"filter": "raw"
      +"term_order": "0"
    }
    "secondary" => Menu {#2403
      +MenuItemClass: "Timber\MenuItem"
      +PostClass: "Timber\Post"
      +depth: 0
      +items: array:5 [
        0 => MenuItem {#8035
          +children: array:7 [
            0 => MenuItem {#8031 …71}
            1 => MenuItem {#7074 …73}
            2 => MenuItem {#8024 …73}
            3 => MenuItem {#8010 …72}
            4 => MenuItem {#8000 …73}
            5 => MenuItem {#7988 …73}
            6 => MenuItem {#7982 …73}
          ]
          +has_child_class: true
          +classes: array:6 [
            0 => ""
            1 => "menu-item"
            2 => "menu-item-type-post_type"
            3 => "menu-item-object-page"
            4 => "menu-item-674"
            5 => "menu-item-has-children"
          ]
          +class: "menu-item menu-item-type-post_type menu-item-object-page menu-item-674 menu-item-has-children"
          +level: 0
          +post_name: "674"
          +url: "https://www.vocalcom.com/fr/logiciel-centre-appel/"
          +PostClass: "Timber\Post"
          +current: false
          +current_item_parent: false
          +current_item_ancestor: false
          #menu: Menu {#2403}
          #_name: null
          #_menu_item_object_id: "549"
          #_menu_item_url: ""
          #menu_object: Post {#8030
            +ImageClass: "Timber\Image"
            +PostClass: "Timber\Post"
            +TermClass: "Timber\Term"
            +object_type: "post"
            +custom: array:13 [ …13]
            #___content: null
            #_permalink: null
            #_next: []
            #_prev: []
            #_css_class: null
            +id: 674
            +ID: 674
            +post_author: "1"
            +post_content: ""
            +post_date: "2020-09-07 16:55:24"
            +post_excerpt: ""
            +post_parent: 0
            +post_status: "publish"
            +post_title: "Fonctionnalités"
            +post_type: "nav_menu_item"
            +slug: "674"
            #__type: null
            +"_menu_item_type": "post_type"
            +"_menu_item_menu_item_parent": "0"
            +"_menu_item_object_id": "549"
            +"_menu_item_object": "page"
            +"_menu_item_target": ""
            +"_menu_item_classes": array:1 [ …1]
            +"_menu_item_xfn": ""
            +"_menu_item_url": ""
            +"_last_translation_edit_mode": "translation-editor"
            +"menu_anchor": ""
            +"_menu_anchor": "field_5f6092fedfe99"
            +"is_disabled": "0"
            +"_is_disabled": "field_5f6092fedfe99"
            +"post_date_gmt": "2020-09-07 14:55:24"
            +"comment_status": "closed"
            +"ping_status": "closed"
            +"post_password": ""
            +"post_name": "674"
            +"to_ping": ""
            +"pinged": ""
            +"post_modified": "2020-10-16 11:06:13"
            +"post_modified_gmt": "2020-10-16 09:06:13"
            +"post_content_filtered": ""
            +"guid": "https://www.vocalcom.com/?p=674"
            +"menu_order": 1
            +"post_mime_type": ""
            +"comment_count": "0"
            +"filter": "raw"
            +"db_id": 674
            +"menu_item_parent": "0"
            +"object_id": "549"
            +"object": "page"
            +"type_label": "Page"
            +"url": "https://www.vocalcom.com/fr/logiciel-centre-appel/"
            +"target": ""
            +"attr_title": ""
            +"description": ""
            +"classes": array:4 [ …4]
            +"xfn": ""
            +"current": false
            +"current_item_ancestor": false
            +"current_item_parent": false
            +"__title": "Fonctionnalités"
            +"status": "publish"
          }
          +id: 674
          +ID: 674
          +object_type: "post"
          +"ImageClass": "Timber\Image"
          +"TermClass": "Timber\Term"
          +"custom": array:13 [
            "_menu_item_type" => "post_type"
             …12
          ]
          +"___content": null
          +"_permalink": null
          +"_next": []
          +"_prev": []
          +"_css_class": null
          +"post_author": "1"
          +"post_content": ""
          +"post_date": "2020-09-07 16:55:24"
          +"post_excerpt": ""
          +"post_parent": 0
          +"post_status": "publish"
          +"post_title": "Fonctionnalités"
          +"post_type": "nav_menu_item"
          +"__type": null
          +"_menu_item_type": "post_type"
          +"_menu_item_menu_item_parent": "0"
          +"_menu_item_object": "page"
          +"_menu_item_target": ""
          +"_menu_item_classes": array:1 [ …1]
          +"_menu_item_xfn": ""
          +"_last_translation_edit_mode": "translation-editor"
          +"menu_anchor": ""
          +"_menu_anchor": "field_5f6092fedfe99"
          +"is_disabled": "0"
          +"_is_disabled": "field_5f6092fedfe99"
          +"post_date_gmt": "2020-09-07 14:55:24"
          +"comment_status": "closed"
          +"ping_status": "closed"
          +"post_password": ""
          +"to_ping": ""
          +"pinged": ""
          +"post_modified": "2020-10-16 11:06:13"
          +"post_modified_gmt": "2020-10-16 09:06:13"
          +"post_content_filtered": ""
          +"guid": "https://www.vocalcom.com/?p=674"
          +"menu_order": 1
          +"post_mime_type": ""
          +"comment_count": "0"
          +"filter": "raw"
          +"db_id": 674
          +"menu_item_parent": "0"
          +"object_id": "549"
          +"object": "page"
          +"type_label": "Page"
          +"target": ""
          +"attr_title": ""
          +"description": ""
          +"xfn": ""
          +"__title": "Fonctionnalités"
          +"status": "publish"
          +"name": "Fonctionnalités"
        }
        1 => MenuItem {#7970
          +children: array:3 [ …3]
          +has_child_class: true
          +classes: array:6 [ …6]
          +class: "menu-item menu-item-type-post_type menu-item-object-page menu-item-671 menu-item-has-children"
          +level: 0
          +post_name: "671"
          +url: "https://www.vocalcom.com/fr/solutions/"
          +PostClass: "Timber\Post"
          +current: false
          +current_item_parent: false
          +current_item_ancestor: false
          #menu: Menu {#2403}
          #_name: null
          #_menu_item_object_id: "632"
          #_menu_item_url: ""
          #menu_object: Post {#7971 …66}
          +id: 671
          +ID: 671
          +object_type: "post"
          +"ImageClass": "Timber\Image"
          +"TermClass": "Timber\Term"
          +"custom": array:13 [ …13]
          +"___content": null
          +"_permalink": null
          +"_next": []
          +"_prev": []
          +"_css_class": null
          +"post_author": "1"
          +"post_content": " "
          +"post_date": "2020-09-07 16:55:33"
          +"post_excerpt": ""
          +"post_parent": 0
          +"post_status": "publish"
          +"post_title": ""
          +"post_type": "nav_menu_item"
          +"__type": null
          +"_menu_item_type": "post_type"
          +"_menu_item_menu_item_parent": "0"
          +"_menu_item_object": "page"
          +"_menu_item_target": ""
          +"_menu_item_classes": array:1 [ …1]
          +"_menu_item_xfn": ""
          +"_last_translation_edit_mode": "translation-editor"
          +"menu_anchor": ""
          +"_menu_anchor": "field_5f6092fedfe99"
          +"is_disabled": "1"
          +"_is_disabled": "field_5f6092fedfe99"
          +"post_date_gmt": "2020-09-07 14:55:33"
          +"comment_status": "closed"
          +"ping_status": "closed"
          +"post_password": ""
          +"to_ping": ""
          +"pinged": ""
          +"post_modified": "2020-10-16 11:06:15"
          +"post_modified_gmt": "2020-10-16 09:06:15"
          +"post_content_filtered": ""
          +"guid": "https://www.vocalcom.com/?p=671"
          +"menu_order": 34
          +"post_mime_type": ""
          +"comment_count": "0"
          +"filter": "raw"
          +"db_id": 671
          +"menu_item_parent": "0"
          +"object_id": "632"
          +"object": "page"
          +"type_label": "Page"
          +"target": ""
          +"attr_title": ""
          +"description": ""
          +"xfn": ""
          +"__title": "Solutions"
          +"status": "publish"
          +"name": "Solutions"
        }
        2 => MenuItem {#7962
          +children: array:3 [ …3]
          +has_child_class: true
          +classes: array:6 [ …6]
          +class: "menu-item menu-item-type-post_type menu-item-object-page menu-item-670 menu-item-has-children"
          +level: 0
          +post_name: "670"
          +url: "https://www.vocalcom.com/fr/produits/"
          +PostClass: "Timber\Post"
          +current: false
          +current_item_parent: false
          +current_item_ancestor: false
          #menu: Menu {#2403}
          #_name: null
          #_menu_item_object_id: "642"
          #_menu_item_url: ""
          #menu_object: Post {#7963 …65}
          +id: 670
          +ID: 670
          +object_type: "post"
          +"ImageClass": "Timber\Image"
          +"TermClass": "Timber\Term"
          +"custom": array:12 [ …12]
          +"___content": null
          +"_permalink": null
          +"_next": []
          +"_prev": []
          +"_css_class": null
          +"post_author": "1"
          +"post_content": ""
          +"post_date": "2020-09-07 16:55:34"
          +"post_excerpt": ""
          +"post_parent": 0
          +"post_status": "publish"
          +"post_title": "Produits"
          +"post_type": "nav_menu_item"
          +"__type": null
          +"_menu_item_type": "post_type"
          +"_menu_item_menu_item_parent": "0"
          +"_menu_item_object": "page"
          +"_menu_item_target": ""
          +"_menu_item_classes": array:1 [ …1]
          +"_menu_item_xfn": ""
          +"menu_anchor": ""
          +"_menu_anchor": "field_5f6092fedfe99"
          +"is_disabled": "1"
          +"_is_disabled": "field_5f6092fedfe99"
          +"post_date_gmt": "2020-09-07 14:55:34"
          +"comment_status": "closed"
          +"ping_status": "closed"
          +"post_password": ""
          +"to_ping": ""
          +"pinged": ""
          +"post_modified": "2020-10-16 11:06:15"
          +"post_modified_gmt": "2020-10-16 09:06:15"
          +"post_content_filtered": ""
          +"guid": "https://www.vocalcom.com/?p=670"
          +"menu_order": 38
          +"post_mime_type": ""
          +"comment_count": "0"
          +"filter": "raw"
          +"db_id": 670
          +"menu_item_parent": "0"
          +"object_id": "642"
          +"object": "page"
          +"type_label": "Page"
          +"target": ""
          +"attr_title": ""
          +"description": ""
          +"xfn": ""
          +"__title": "Produits"
          +"status": "publish"
          +"name": "Produits"
        }
        3 => MenuItem {#7954
          +children: array:1 [ …1]
          +has_child_class: true
          +classes: array:6 [ …6]
          +class: "menu-item menu-item-type-custom menu-item-object-custom menu-item-1866 menu-item-has-children"
          +level: 0
          +post_name: "ressources-2"
          +url: "#"
          +PostClass: "Timber\Post"
          +current: false
          +current_item_parent: false
          +current_item_ancestor: false
          #menu: Menu {#2403}
          #_name: null
          #_menu_item_object_id: "1866"
          #_menu_item_url: "#"
          #menu_object: Post {#7955 …65}
          +id: 1866
          +ID: 1866
          +object_type: "post"
          +"ImageClass": "Timber\Image"
          +"TermClass": "Timber\Term"
          +"custom": array:12 [ …12]
          +"___content": null
          +"_permalink": null
          +"_next": []
          +"_prev": []
          +"_css_class": null
          +"post_author": "1"
          +"post_content": ""
          +"post_date": "2020-09-14 18:56:49"
          +"post_excerpt": ""
          +"post_parent": 0
          +"post_status": "publish"
          +"post_title": "Ressources"
          +"post_type": "nav_menu_item"
          +"__type": null
          +"_menu_item_type": "custom"
          +"_menu_item_menu_item_parent": "0"
          +"_menu_item_object": "custom"
          +"_menu_item_target": ""
          +"_menu_item_classes": array:1 [ …1]
          +"_menu_item_xfn": ""
          +"menu_anchor": ""
          +"_menu_anchor": "field_5f6092fedfe99"
          +"is_disabled": "1"
          +"_is_disabled": "field_5f6092fedfe99"
          +"post_date_gmt": "2020-09-14 16:56:49"
          +"comment_status": "closed"
          +"ping_status": "closed"
          +"post_password": ""
          +"to_ping": ""
          +"pinged": ""
          +"post_modified": "2020-10-16 11:06:15"
          +"post_modified_gmt": "2020-10-16 09:06:15"
          +"post_content_filtered": ""
          +"guid": "https://www.vocalcom.com/?p=1866"
          +"menu_order": 42
          +"post_mime_type": ""
          +"comment_count": "0"
          +"filter": "raw"
          +"db_id": 1866
          +"menu_item_parent": "0"
          +"object_id": "1866"
          +"object": "custom"
          +"type_label": "Custom Link"
          +"target": ""
          +"attr_title": ""
          +"description": ""
          +"xfn": ""
          +"__title": "Ressources"
          +"status": "publish"
          +"name": "Ressources"
        }
        4 => MenuItem {#7950
          +children: array:2 [ …2]
          +has_child_class: true
          +classes: array:6 [ …6]
          +class: "menu-item menu-item-type-custom menu-item-object-custom menu-item-983 menu-item-has-children"
          +level: 0
          +post_name: "notre-entreprise"
          +url: "#"
          +PostClass: "Timber\Post"
          +current: false
          +current_item_parent: false
          +current_item_ancestor: false
          #menu: Menu {#2403}
          #_name: null
          #_menu_item_object_id: "983"
          #_menu_item_url: "#"
          #menu_object: Post {#7951 …65}
          +id: 983
          +ID: 983
          +object_type: "post"
          +"ImageClass": "Timber\Image"
          +"TermClass": "Timber\Term"
          +"custom": array:12 [ …12]
          +"___content": null
          +"_permalink": null
          +"_next": []
          +"_prev": []
          +"_css_class": null
          +"post_author": "1"
          +"post_content": ""
          +"post_date": "2020-09-10 14:42:50"
          +"post_excerpt": ""
          +"post_parent": 0
          +"post_status": "publish"
          +"post_title": "Notre entreprise"
          +"post_type": "nav_menu_item"
          +"__type": null
          +"_menu_item_type": "custom"
          +"_menu_item_menu_item_parent": "0"
          +"_menu_item_object": "custom"
          +"_menu_item_target": ""
          +"_menu_item_classes": array:1 [ …1]
          +"_menu_item_xfn": ""
          +"menu_anchor": ""
          +"_menu_anchor": "field_5f6092fedfe99"
          +"is_disabled": "1"
          +"_is_disabled": "field_5f6092fedfe99"
          +"post_date_gmt": "2020-09-10 12:42:50"
          +"comment_status": "closed"
          +"ping_status": "closed"
          +"post_password": ""
          +"to_ping": ""
          +"pinged": ""
          +"post_modified": "2020-10-16 11:06:16"
          +"post_modified_gmt": "2020-10-16 09:06:16"
          +"post_content_filtered": ""
          +"guid": "https://www.vocalcom.com/?p=983"
          +"menu_order": 44
          +"post_mime_type": ""
          +"comment_count": "0"
          +"filter": "raw"
          +"db_id": 983
          +"menu_item_parent": "0"
          +"object_id": "983"
          +"object": "custom"
          +"type_label": "Custom Link"
          +"target": ""
          +"attr_title": ""
          +"description": ""
          +"xfn": ""
          +"__title": "Notre entreprise"
          +"status": "publish"
          +"name": "Notre entreprise"
        }
      ]
      +id: 3
      +ID: 3
      +term_id: 3
      +name: "Main menu"
      +title: "Main menu"
      +options: array:1 [
        "depth" => 0
      ]
      +raw_options: []
      +theme_location: null
      +TermClass: "Term"
      +object_type: "term"
      +_children: null
      +taxonomy: "nav_menu"
      +"slug": "main-menu"
      +"term_group": 0
      +"term_taxonomy_id": 3
      +"parent": 0
      +"count": 46
      +"filter": "raw"
      +"term_order": "0"
    }
  ]
]

Super Globals

$_COOKIE
array:1 [
  "_icl_current_language" => "en"
]
$_SERVER
array:51 [
  "SERVER_SOFTWARE" => "Apache/2.4.41 (Ubuntu)"
  "REQUEST_URI" => "/blog/page/9/"
  "USER" => "www-data"
  "HOME" => "/var/www"
  "SCRIPT_NAME" => "/index.php"
  "QUERY_STRING" => ""
  "REQUEST_METHOD" => "GET"
  "SERVER_PROTOCOL" => "HTTP/1.1"
  "GATEWAY_INTERFACE" => "CGI/1.1"
  "REDIRECT_URL" => "/blog/page/9/"
  "REMOTE_PORT" => "61634"
  "SCRIPT_FILENAME" => "/var/www/vocalcom.com/htdocs/index.php"
  "SERVER_ADMIN" => "[no address given]"
  "CONTEXT_DOCUMENT_ROOT" => "/var/www/vocalcom.com/htdocs"
  "CONTEXT_PREFIX" => ""
  "REQUEST_SCHEME" => "https"
  "DOCUMENT_ROOT" => "/var/www/vocalcom.com/htdocs"
  "REMOTE_ADDR" => "162.158.158.206"
  "SERVER_PORT" => "443"
  "SERVER_ADDR" => "146.59.199.96"
  "SERVER_NAME" => "www.vocalcom.com"
  "SERVER_SIGNATURE" => "<address>Apache/2.4.41 (Ubuntu) Server at www.vocalcom.com Port 443</address>\n"
  "PATH" => "/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
  "HTTP_CDN_LOOP" => "cloudflare"
  "HTTP_CF_CONNECTING_IP" => "3.230.1.126"
  "HTTP_CF_REQUEST_ID" => "061f9611810000ced48e998000000001"
  "HTTP_ACCEPT_LANGUAGE" => "en-US,en;q=0.5"
  "HTTP_ACCEPT" => "text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8"
  "HTTP_USER_AGENT" => "CCBot/2.0 (https://commoncrawl.org/faq/)"
  "HTTP_CF_VISITOR" => "{\"scheme\":\"https\"}"
  "HTTP_X_FORWARDED_PROTO" => "https"
  "HTTP_CF_RAY" => "5eac592f3f88ced4-LHR"
  "HTTP_X_FORWARDED_FOR" => "3.230.1.126"
  "HTTP_CF_IPCOUNTRY" => "US"
  "HTTP_ACCEPT_ENCODING" => "gzip"
  "HTTP_CONNECTION" => "Keep-Alive"
  "HTTP_HOST" => "www.vocalcom.com"
  "proxy-nokeepalive" => "1"
  "SSL_TLS_SNI" => "www.vocalcom.com"
  "HTTPS" => "on"
  "WPR_ENC" => "_gzip"
  "WPR_SSL" => "-https"
  "REDIRECT_STATUS" => "200"
  "REDIRECT_SSL_TLS_SNI" => "www.vocalcom.com"
  "REDIRECT_HTTPS" => "on"
  "REDIRECT_WPR_ENC" => "_gzip"
  "REDIRECT_WPR_SSL" => "-https"
  "FCGI_ROLE" => "RESPONDER"
  "PHP_SELF" => "/index.php"
  "REQUEST_TIME_FLOAT" => 1604136532.4234
  "REQUEST_TIME" => 1604136532
]

User

false