• The Evolution of Telemarketing

    Telemarketing – a marketing method in which a salesperson solicits prospects to invest in a company’s product or service – has experienced quite the journey over recent years. This strategy continues to dominate the marketing landscape; however today, robust telemarketing software coupled with innovative customer engagement techniques have worked to completely re-imagine this approach. Telemarketing: Across the Years During...

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  • Part 3 – Top Six Things You’re Doing Wrong with Your Telemarketing Strategy

    If you’ve been keeping up with this series, you’ll know that there are many ways that one’s telemarketing strategy can accidentally go wrong. So far, we’ve covered: lack of segmentation; letting data slip through the cracks; not letting your creative sparks fly; and improper staffing. Let’s jump right into our final two ways you may be jeopardizing your telemarketing...

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  • Part 2 – Top Six Things You’re Doing Wrong with Your Telemarketing Strategy

    Investing in comprehensive telemarketing software is only the first step to securing an unbeatable business strategy. In part one of this series, we discussed the first two things business managers could be doing wrong with their telemarketing strategies, including lack of segmentation and letting data fall through the cracks. To avoid these detrimental mistakes, it is vital to ensure...

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  • Part 1 – Top Six Things You’re Doing Wrong with Your Telemarketing Strategy

    Today, we live in a world of varying communication platforms – from Facebook to Twitter to video to Web chat – and that’s just a sampling. Although the multi-channel contact center is heavily driving the way customers choose to stay social, companies must still continue to invest in the good old telephone. Actually, for many customers, it’s their preferred...

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  • Top Benefits of Boosting Your Telemarketing Campaign

    In short, telemarketing campaigns are efforts funded by companies looking to expand their brand, lock in sales and secure business continuity, among many other important business objectives. Over time, telemarketing has received a rather unenthusiastic response – a telling sign of the ill-advised strategies and ineffective software being used today to smother customer engagement rather than spread it. Despite...

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  • What is a Predictive Dialer?

    When it comes to the call center, the predictive dialer has proven that it’s worth its weight in gold…but what exactly is it and how does it work? The Importance of Predictive Dialers Picture for a moment a maze. Upon entering, you find yourself lost thanks to its abundance of paths and obstacles precluding you from reaching your final...

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