• Part 2 – Exploring the Core of the Salesforce Platform

    What creates a tall and healthy tree? Fresh green leaves, wide expansive branches, and most importantly, thick, solid roots. If you are wondering what the Salesforce platform is rooted upon, it is the three core principles of speed, touch and trust. As you may have already learned from part one of this series, the platform is transparently designed to...

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  • Global Data on Facebook Ad Spending, Maximizing Profit

    Recently, our partner, Salesforce, shared its thoughts on the state of social ad spending – a market that is being predicted to reach $11 billion by 2017. This statistic alone should be influencing both domestic and international call centers to reinvent their strategies and to reimagine the way they look at social media. Global and Regional Trends Asia-Pacific as...

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  • Approaching Multi-Channel Customer Service the Right Way

    Your customers have been talking. Do you want to know what they’re saying? Research shows that a lot of it has to do with multi-channel service – and why your customers need it. In fact, Forrester recently blogged about the explosion of servicing and engaging customers over multiple, innovative channels. Even more, recent research is showing that a disruption...

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  • Part 4 – What Makes a Call Center Application Addictive?

    Social media has undoubtedly turned the business world upside down. Not only has it become a strategic selling tool, a powerful brand builder and an influential marketing platform, but it has also become a way for businesses to get excited about the work they do. Consider that it took 38 years for the radio to reach 50 million users...

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  • An Inside Look at Vocalcom’s Salesforce Partnership and The Meaning of Being ‘Truly Cloud’

    At Vocalcom, we take pride in our holistic, coherent and industry-defining partnerships. By combining our forces with other companies who are the best at what they do, we provide today’s most transformative and market disruptive cloud call center solutions. Recently, our very own Simon Harrison, VP of Product Marketing and Management, discussed our partnership with Salesforce in more detail,...

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  • Euro CRM Enjoys Success Thanks to Cost-Conscious Vocalcom Software

    It all comes down to money. At least such was the case initially for France-based call center Euro CRM in its decision to purchase Vocalcom’s Hermes Cloud call center software. When Euro CRM—an expert in customer relations management—was founded 12 years ago, the fledgling call center was operating under the restraints of a limited budget. This is what initially...

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  • The Research Says it All: Consumers Crave Social, Functional Call Center Applications

    For many, mobile applications have become the most addictive element of the smart device world. It’s like a child stumbling upon an alternate universe filled with candy and sweets. Upon setting up your device, you quickly realize that there are literally millions of apps ripe for the picking, and they all seemingly appeal to your needs. Banking? There’s an...

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  • Part 1 – What Makes a Call Center Application Addictive?

    Mobile applications are crucial for businesses today. It is no longer a question of if your customers will invest in apps for business. That’s because in their free time, your customers are already logging into apps to play games, listen to music and more. The next logical step is to apply this to business, especially considering the prevalence of...

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  • Part 2 – What Makes a Call Center Application Addictive?

    Your customers are spending more money than you think on quick, powerful and easy-to-use business apps. The space of these apps represents a goldmine of opportunity for you to build your brand and lock in customer loyalty. In part one of this series, we opened the floodgates of how to build the perfect mobile application by making it collaborative....

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