• Engaging Customers Through Video: 5 Essential Tips

    Video has been a popular medium for ages, but never has it shown as much potential for business as it does today. Given that many people watch online videos for entertainment, brands that deliver meaningful video content in a fun way ultimately engage both current and potential customers. HubSpot claims that 43% of customers want to see more video...

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  • How to Optimize Digital Customer Engagement

    Is your company providing a great digital experience? You may think so, but your customers may disagree. A recent study by Conduent, which surveyed customers in the U.S. and Europe, found that 47% were not satisfied with their overall experiences. This statistic is hardly unique, as many studies reveal the same sentiment. The more companies strive to implement technology...

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  • Is Your Brand Meeting These 6 Customer Expectations?

    You may think that winning customer loyalty is all about offering the best products and services. While this may have been true in the past, it’s not so simple anymore. Customers today want to feel respected, understood, and excited when they interact with your company. According to a study of customer emotions conducted by Motista, customers who feel both...

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  • 5 Tips for Achieving First Contact Resolution

    While technology fuels a constant evolution in customer service practices, certain customer priorities do not change: A need for quick and in-depth service. For this reason, first contact resolution, or FCR, remains a critical metric for contact centers to monitor. According to the Customer Experience Executive Report by CCW Digital, 70% of customers consider FCR the most important factor...

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  • 5 Ways Personalization Drives Sales Success

    For many companies, personalization remains a top priority in this new year. Many brands are achieving this goal by offering stronger service and personalized content through artificial intelligence and geolocation. However, the human touch should not be underestimated: From customer service agents showing empathy to salespeople making recommendations in-store, personalization starts with an authentic human connection. Here are five...

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  • Top 7 Customer Engagement Trends in 2018

    With the start of a new year, you might wonder how customer engagement will change. In the past couple of years, customer experience has been a top priority for companies, as the digital era has ushered in numerous technologies that many brands use to differentiate themselves from their competitors. While creating great customer experiences will remain a primary goal...

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  • 5 Steps for a Perfect Live Chat Experience

    Live chat is a perfect channel for every aspect of the customer experience. When customers are searching for product information or need help with checkout, live chat can provide the immediate assistance they need. However, as with any channel, it’s important for brands to personalize the experience and communicate in a manner that best fits the channel. Here are five...

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  • 5 Ways Mobile Drives Customer Loyalty

    These days, most companies recognize the importance of mobile optimization for the customer experience. Indeed, as customers increasingly use their smartphones on the go, brands must offer mobile-friendly sites and easy ways to obtain customer service. However, optimization is just one way to earn loyalty. To fully engage these customers, every brand should consider the numerous mobile technologies that...

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  • 5 Reasons Why Your Customers Want an Omnichannel Experience

    Chat, SMS, social media…there are so many channels these days for customer service. But is it really necessary for your brand to use them all? In short, absolutely. Not only do customers have their preferred channels, but they are also expecting you to deliver the best service possible on these channels at all times. According to a survey by...

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