• 6 Customer Experience Mistakes Every Brand Should Avoid

    The old saying that “the customer is always right” has never held more importance. These days, providing great products and service is not enough—great experiences matter the most. In this digital age, customers may easily praise or criticize your brand on social media, enticing your competitors to step in and lure your followers away. To create the kinds of...

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  • 5 Tips for Optimizing Email Marketing Campaigns

    As the use of mobile devices and social media continues to grow, you might think that the days of email are over. In reality, the opposite is true: Email remains a popular form of communication and a viable channel for business. According to BtoB Magazine, 59% of B2B marketers claim that email is their most effective channel for generating...

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  • 5 Steps for Monitoring Your Customer Service Practices

    When your company defines great customer service, what are the key factors? Does it mean implementing new technologies? Or perhaps you aim to train employees regularly? No matter what your brand’s definition may be, customer service needs regular quality monitoring just like any aspect of your company. As Deloitte affirms, 62% of companies view customer experience delivered by contact...

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  • 6 Simple Ways to Personalize Customer Relationships

    If relationships are personal by nature, what does that mean for your customer relations? Quite simply, today’s customers seek authentic connections with brands that make them feel like valued individuals. It’s not enough to treat them kindly—they expect your company to understand their needs and deliver the products and services they actually want. According to Monetate, 79% of organizations...

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  • 5 Ways to Optimize Self-Service Practices

    At one time, self-service meant forcing customers to perform tasks on their own without the information and support they needed. From banking to booking reservations, people were easily frustrated by complex processes and a lack of reliable human assistance. Today, savvy companies offer self-service as a means of empowering customers to help themselves with confidence and minimal effort. A...

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  • 6 Social Customer Service Rules Your Brand Needs to Know

    If your brand ever thought that social media was just a passing trend, think again. What began as a fun and innovative way to communicate with friends is now an essential business tool for delivering customer service. Here are six social customer service rules your brand needs to know—and follow—right now. Social customer service must be a priority As social...

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  • 5 Tips for Driving Sales Agent Success

    Sales agents may be motivated to do their job well, but they need the right tools to help them perform at their best. Peer support, technology, and regular training are all essential to helping agents achieve their goals and driving brand success. Here are five ways companies can empower sales agents to reach their optimal performance. Help them develop...

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  • 6 Steps to Building Customer Rapport on the Voice Channel

    Our modern digital era has made it easier than ever to connect with customers, offering them a mix of both human and automated assistance. However, the traditional voice channel is far from extinct—a recent Google study found that 61% of mobile users call businesses during the purchasing phase, with 59% seeking a quick answer and 57% wishing to speak...

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  • 6 Golden Rules for Effective Telemarketing

    Telemarketing can be a difficult practice, as agents may fear rejection while potential customers are weary of annoying callers. However, effective telemarketing should never be about being aggressive. When agents are well-prepared, honest, and conversational in their approach, even skeptical leads can turn into loyal customers. Here are six golden rules for effective telemarketing  that sales agents should follow....

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