• 6 Social Customer Service Rules Your Brand Needs to Know

    If your brand ever thought that social media was just a passing trend, think again. What began as a fun and innovative way to communicate with friends is now an essential business tool for delivering customer service. Here are six social customer service rules your brand needs to know—and follow—right now. Social customer service must be a priority As social...

    Read more
    Read more
  • 7 Ways to Build Customer Trust in a Digital Era

    While the modern digital world has created new opportunities for customer engagement, companies also face new challenges. Customers expect seamless experiences, but they also seek security and privacy. Consequently, building trust is essential to creating the kinds of experiences that keep customers coming back. Here are seven ways to build customer trust in our digital world. Communicate clearly Your...

    Read more
    Read more
  • 5 Reasons SMS is a Smart Channel for Great Customer Experiences

    As SMS continues to be a popular channel in daily communications, its role in customer experience is more important than ever. According to a SinglePoint report, SMS open rates exceed 99%, making it a highly reliable channel for customer engagement. Consequently, more and more brands are embracing SMS as an ideal channel for delivering great customer service and launching...

    Read more
    Read more
  • 5 Essential Rules for Mobile Optimization

    These days, mobile is an essential part of the global customer experience. According to Trinity Digital Marketing, more than one billion people are using mobile devices worldwide to access the web. Deloitte further affirms that nearly 58% of consumers who own a smartphone have used it for store-related shopping. Mobile optimization should be a priority for every brand, and...

    Read more
    Read more
  • 7 Reasons Social Customer Service is Essential for Every Brand

    As social media continues to grow in popularity, the same can be said for social customer service. As fast-paced and often public channels for communication, it’s no wonder that customers embrace them to engage with brands when they need quick and direct answers to their questions. Indeed, the following statistics illustrate just how essential social customer service has become,...

    Read more
    Read more
  • 5 Key Words for Driving Great Mobile Customer Experiences

    Most brands these days recognize the growing importance of mobile customer experience. According to Smart Insights, 80% of Internet users own a smartphone. And when it comes to mobile customer experience, a poor one can be costly to a company: CMS Report found that 57% of mobile users claim that they won’t recommend a business with a poorly designed...

    Read more
    Read more
  • 5 Tips for Winning Millennial Customer Trust

    Millennial customers are powerful influencers when it comes to sales and customer experience. As a generation expected to spend more than $10 trillion during their lifetimes, they are continuously redefining customer experience through their needs and values. Yet millennials are much more than a population of consumers who simply like to spend their money. For this generation, customer experience...

    Read more
    Read more
  • 6 Ways Mobile is Transforming Customer Experience

    In the past few years, mobile customer experience has often been cited as one of many priorities brands should consider when optimizing customer engagement practices. However, the recent trend of conversational commerce has put mobile customer experience under the spotlight, as customer habits increasingly show a demand for fully optimized customer engagement on the go. A Nielsen study found...

    Read more
    Read more
  • The Role of Artificial Intelligence in Conversational Commerce

    Automated customer service has been around for some time, delivering on the promise of faster, more efficient customer engagement. From predictive dialing solutions to IVR menus, customers are empowered and save time when optimized self-service options are available to them. Yet, with the growing trend of conversational commerce, automation has become ever more sophisticated: from chat bots to intelligent...

    Read more
    Read more