• 6 Tips for Sending Perfect Customer Service Emails

    While rapid service is in great demand these days, sometimes your customers actually want to slow down and write you a thorough message. When a situation calls for more detailed explanations, many customers turn to a prime communication channel that most of us could not function without: email. According to Forrester, email is actually the most commonly used digital...

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  • 6 Steps for Resolving a Customer Issue

    Sometimes, even the savviest brands have to face difficult customer situations. When a customer contacts your company with a complaint, it’s absolutely essential that your agents be trained to handle the situation in a way that calms and satisfies the customer. Here are six steps for resolving a customer’s issue and earning back his trust in the process. Listen...

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  • 5 Ways to Create a Customer-Centric Brand Culture

    When customer centricity first became a hot topic, many companies interpreted the concept to mean putting customers’ needs first. While taking the customer’s perspective is essential to offering him the best brand experience, companies sometimes fail to acknowledge how the entire organization needs to be involved in such an effort. Creating a customer-centric experience is not the sole responsibility...

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  • 6 Qualities Every Customer Service Agent Should Have

    For many customers, a conversation with a service agent is a defining moment in their relationship with your brand. An agent who listens attentively and solves the customer’s problem upon first contact can win that person’s loyalty. On the other hand, agents who fall short of expectations convince customers that your brand has fallen short as well. Here are...

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  • How Employee Feedback Can Make Your Customer Service Shine

    Most companies agree that employee engagement is vital to brand success. When employees feel motivated to do their best, they can deliver service that customers love. At the heart of such engagement lies feedback—the more you listen to them and consider their advice, the more engaged and content they will be. Yet, according to Gallup, only 15% of employees...

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  • 4 Reasons Customers Want to Speak to Your Brand

    Customers have so many ways to engage with brands these days. But which channels really serve them best? The answer depends on many factors, from a customer’s profile to his immediate needs. While you might think that digital channels are ideal for providing faster service, there’s good reason to believe that the traditional voice channel is as vital as...

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  • How to Impress Your Customers with Proactive Service

    Offering your customers quick and efficient service is likely to win their satisfaction. But what happens when your brand goes the extra mile, perhaps by answering a question before it is asked or making an unexpected gesture of gratitude? When your service turns proactive, satisfaction turns into awe. By showing customers that you appreciate their business and care about...

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  • 6 Ways to Foster Customer Loyalty

    What makes customers loyal? Some companies may feel that achieving customer satisfaction through good service is enough. However, simply meeting customer expectations does not win loyalty these days, as many consumers leave average brands in search of companies that better meet their needs. To develop loyalty, customers must feel compelled to engage not once, but many times, with your...

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  • 6 Customer Survey Mistakes to Avoid

    Customer surveys are a time-tested method for gaining valuable feedback. However, the quality of a survey as well as its timing make all the difference. If customers feel inconvenienced or fail to remember the details of an experience with your brand, they are not likely to give you the insights you need. With so many customers using multiple digital...

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