• 6 Tips for Satisfying Customers on the Voice Channel

    With all the discussion of messaging apps, chatbots, and live chat, your company may think that the voice channel is a thing of the past. In reality, while digital channels are used most prominently in today’s customer service, many people still call brands when they need assistance. As many studies have shown, digital channels are favored only when they...

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  • Engaging Customers Through Video: 5 Essential Tips

    Video has been a popular medium for ages, but never has it shown as much potential for business as it does today. Given that many people watch online videos for entertainment, brands that deliver meaningful video content in a fun way ultimately engage both current and potential customers. HubSpot claims that 43% of customers want to see more video...

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  • 5 Ways Personalization Drives Sales Success

    For many companies, personalization remains a top priority in this new year. Many brands are achieving this goal by offering stronger service and personalized content through artificial intelligence and geolocation. However, the human touch should not be underestimated: From customer service agents showing empathy to salespeople making recommendations in-store, personalization starts with an authentic human connection. Here are five...

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  • 5 Reasons Why Your Customers Want an Omnichannel Experience

    Chat, SMS, social media…there are so many channels these days for customer service. But is it really necessary for your brand to use them all? In short, absolutely. Not only do customers have their preferred channels, but they are also expecting you to deliver the best service possible on these channels at all times. According to a survey by...

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  • 6 Omnichannel Customer Trends Every Brand Should Recognize

    Omnichannel is the rule for customer experience these days, but does your brand know how best to engage your customers? It’s not enough to know which channels they use–what matters is understanding how they interact with your brand. Here are six omnichannel customer trends every brand should recognize in order to deliver great experiences. Research online and purchase in-store...

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  • 8 Tips to Deliver an Effortless Customer Experience in 2015

    Brands often aim to deliver excellent customer service, but statistics show that customer experience is taking priority—or should. Forrester Research reports that 90% of customer experience decision makers feel that a good experience is critical to their company’s success, while 63% believe its importance has risen. CEB further reports that 94% of customers who have a minimal-effort service experience…

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