• 6 Omnichannel Customer Trends Every Brand Should Recognize

    Omnichannel is the rule for customer experience these days, but does your brand know how best to engage your customers? It’s not enough to know which channels they use–what matters is understanding how they interact with your brand. Here are six omnichannel customer trends every brand should recognize in order to deliver great experiences. Research online and purchase in-store...

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  • 8 Tips to Deliver an Effortless Customer Experience in 2015

    Brands often aim to deliver excellent customer service, but statistics show that customer experience is taking priority—or should. Forrester Research reports that 90% of customer experience decision makers feel that a good experience is critical to their company’s success, while 63% believe its importance has risen. CEB further reports that 94% of customers who have a minimal-effort service experience…

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