• 5 Millennial Digital Trends Every Brand Should Consider

    As our modern world becomes increasingly digital, millennials are key players in its evolution. Frequently cited as the greatest population of smartphone users, their digital preferences also apply to their buying habits. Accenture states that millennials currently spend $600 billion per year in the U.S. alone, making this generation a prime customer demographic with tremendous spending power. Here are...

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  • 7 Ways to Build Customer Trust in a Digital Era

    While the modern digital world has created new opportunities for customer engagement, companies also face new challenges. Customers expect seamless experiences, but they also seek security and privacy. Consequently, building trust is essential to creating the kinds of experiences that keep customers coming back. Here are seven ways to build customer trust in our digital world. Communicate clearly Your...

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  • 5 Ways to Find Customer Pain Points

    Knowing your customers’ pain points is the first step toward giving them the products and services they want. Pain points are generally considered obstacles that prevent customers from finding the solutions they need. For example, customers may have difficulty making quick and secure payments on brand websites, or perhaps they cannot speak to agents when they want to. When...

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  • 5 Key Terms That Drive Great Customer Experiences

    What exactly is at the heart of great customer experiences? Many would argue that a brand’s ability to embrace a core set of values is essential to creating a customer-centric approach that wins long-term loyalty. Here are five key terms that drive great customer experiences and keep the customer’s interests at heart. Accountability Great customer experiences begin with trust....

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  • 6 Benefits of a Strong Customer Service Culture

    Great customer service begins with a customer-centric mindset. Brands that deliver exceptional service know that their customers are looking for great experiences that lead to long-term relationships. These brands invest time in developing a strong culture that supports this idea, making service an integral part of their overall brand strategy. Here are six benefits of a strong customer service...

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  • 5 Ways Big Data Can Improve the Customer Experience

    Brands nowadays collect a tremendous amount of data on their customers. From purchase history to social media commentary, customer insights may be collected across multiple touchpoints. In addition, contact center metrics such as average handling time and first contact resolution provide data on how the customer experience is affected by service practices. Through close examination across channels, brands may...

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  • 5 Key Benefits of Customer Journey Mapping

    Taking the perspective of the customer is essential to understanding his experience with a brand. For this reason, many companies are using customer journey mapping to study the user experience and learn where improvements can be made. Through an analysis of quantitative data and anecdotes from both customers and employees, brands may develop comprehensive maps that reflect the customer’s...

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  • 6 Ways to Convince the Potential Customer

    Customer satisfaction can be difficult to measure these days, as brands engage with their customers across numerous touchpoints. Omnichannel brands strive to deliver experiences that are both streamlined and personalized, while competing with other brands doing the same. Similarly, potential customers struggle to make decisions due to the numerous options they are given. However, with a commitment to informing...

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  • 6 Ways to Give Digital Customer Service a Human Touch

    In our digital age, great customer service often means giving customers quick and easy options on the go. While some may argue that customer experiences have become more impersonal as a result, brands may add a personal touch to their service by maintaining a conversational approach and treating each customer as an individual. Here are six ways to give...

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