• 5 Tips for Optimizing Email Marketing Campaigns

    As the use of mobile devices and social media continues to grow, you might think that the days of email are over. In reality, the opposite is true: Email remains a popular form of communication and a viable channel for business. According to BtoB Magazine, 59% of B2B marketers claim that email is their most effective channel for generating...

    Read more
    Read more
  • 5 Tips for Driving Sales Agent Success

    Sales agents may be motivated to do their job well, but they need the right tools to help them perform at their best. Peer support, technology, and regular training are all essential to helping agents achieve their goals and driving brand success. Here are five ways companies can empower sales agents to reach their optimal performance. Help them develop...

    Read more
    Read more
  • 6 Golden Rules for Effective Telemarketing

    Telemarketing can be a difficult practice, as agents may fear rejection while potential customers are weary of annoying callers. However, effective telemarketing should never be about being aggressive. When agents are well-prepared, honest, and conversational in their approach, even skeptical leads can turn into loyal customers. Here are six golden rules for effective telemarketing  that sales agents should follow....

    Read more
    Read more
  • 5 Millennial Digital Trends Every Brand Should Consider

    As our modern world becomes increasingly digital, millennials are key players in its evolution. Frequently cited as the greatest population of smartphone users, their digital preferences also apply to their buying habits. Accenture states that millennials currently spend $600 billion per year in the U.S. alone, making this generation a prime customer demographic with tremendous spending power. Here are...

    Read more
    Read more
  • 6 Ways to Convince the Potential Customer

    Customer satisfaction can be difficult to measure these days, as brands engage with their customers across numerous touchpoints. Omnichannel brands strive to deliver experiences that are both streamlined and personalized, while competing with other brands doing the same. Similarly, potential customers struggle to make decisions due to the numerous options they are given. However, with a commitment to informing...

    Read more
    Read more
  • 5 Essential Tips for Telemarketing Success

    Telemarketing can be a difficult practice for sales agents, as some businesses may resist calls for fear of being hassled. However, when agents are equipped with the best technology and a skillful approach, prospective buyers become interested and may turn into loyal customers. Here are five essential tips for telemarketing success every sales agent should know. Use a personal...

    Read more
    Read more
  • 6 Tips for Email Marketing Success

    Email is a highly effective digital marketing channel, with many companies praising its tremendous potential for driving sales and customer loyalty. TNW News cites that 54% of digital marketers consider email their most effective channel. Marketing Sherpa further cites that 72% of U.S. adults prefer communicating with companies through email. However, being successful on this channel requires a focused...

    Read more
    Read more
  • 6 Ways to Enhance the Customer Sales Journey

    It should come as no surprise that great customer experiences drive sales and long-term loyalty. According to Kissmetrics, 74% of customers have spent more with a brand because of a history of positive experiences. Winning customer loyalty is therefore all about providing a seamless experience that drives your customers to support your brand. Here are six ways to enhance...

    Read more
    Read more
  • 5 Ways to Win Customer Trust

    Winning the loyalty of customers begins with earning their trust. As the customer experience becomes increasingly sophisticated due to the many technologies and channels in use these days, brands are likely to overwhelm their customers rather than delight them if a clear strategy is not in place. Earning customer trust is therefore a matter of making omnichannel customer experience...

    Read more
    Read more