• 5 Essential Channels for Conversational Commerce

    Conversational commerce is rapidly changing the way businesses engage with customers. Messaging apps, chat interfaces, and SMS continue to dominate as daily communication channels, paving the way for brands to find new and meaningful ways to deliver great service and drive brand growth. However, with all the different terms used these days to define this new revolution in customer...

    Read more
    Read more
  • 6 Ways Conversational Commerce is Changing Mobile

    Mobile use is on a steady rise, with an increasing number of people using smartphones for everything from web research to messaging apps on a daily basis. According to Wired, the number of smartphone users is expected to reach 5.9 billion in fewer than five years. While many brands have long integrated customer service into their mobile customer engagement...

    Read more
    Read more
  • 5 Ways Chat Bots Will Revolutionize Customer Service

    Customer service is rapidly evolving in this new era of conversational commerce. As messaging apps increasingly become prime channels for customer engagement, brands are shifting focus to providing more personalized, comprehensive, and timely service. The hot new technology to deliver such premium service is chat bots, which many believe will transform customer service as we know it. Defined as...

    Read more
    Read more
  • How Conversational Commerce Will Transform the Sales Experience

    As conversational commerce takes modern customer experience into a new era, businesses are eagerly keeping up with the hot new trend and redefining the sales experience. Consumers are using their mobile devices more than ever, most notably their messaging apps. Furthermore, mobile users continue to use their devices when researching products and making purchases. According to Google, 81% of...

    Read more
    Read more
  • How to Use Facebook Messenger to Offer Great Customer Experiences

    Like other social platforms, Facebook is constantly evolving to offer optimized features for its users. Brands have also taken notice in recent years, often integrating Facebook into their omnichannel strategy for customer service through the creation of company pages for customer feedback and support. However, it’s only recently that Facebook itself has acknowledged its potential for business by creating...

    Read more
    Read more
  • The Rising Dominance of Messaging Apps for Customer Service

    Customer service practices are always evolving, often due to new technologies that simplify and enhance the customer experience. Yet, with the hot new trend of conversational commerce, familiar names are surfacing as prime channels for customer engagement. The development of chat bots for customer service is certainly a technological advancement, but the platforms that host them are anything but...

    Read more
    Read more
  • 5 Benefits of Conversational Commerce for Customer Experience

    As brands strive to personalize customer service with the latest cutting-edge technology, conversational commerce is increasingly becoming the gateway to great customer experiences. Combining sophisticated automation with human intervention, conversational commerce holds great promise for the future of customer experience as it builds upon existing technologies and already popular customer messaging habits rather than reinventing the wheel. By enabling...

    Read more
    Read more
  • Chat Bots: Automated Service Meets the Human Touch

    Many brands these days count personalization as a top priority in customer experience. Customers value their time and look for efficiency, yet they still want experiences tailored to their needs. Automated service delivered through such technologies as IVR and click-to-chat buttons can ensure efficiency, and the prospect of connecting to an agent provides the human touch that customers continue...

    Read more
    Read more
  • 5 Ways Facebook Messenger Enriches Customer Service

    In April, Facebook took its popular Messenger app to a new level by unveiling a platform tailored specifically to brands wishing to enhance the customer experience. With Businesses on Messenger, brands can engage with the actively growing Messenger user base (currently at 900 million) for optimized and personalized customer service and sales acceleration. In addition to enabling live messaging...

    Read more
    Read more